I'm a real estate agent on Oahu seeking an expert in digital marketing to help position me as a luxury real estate specialist. I need someone who can manage my Instagram, Facebook, and LinkedIn accounts, develop engaging content around property listings, client testimonials, and lifestyle insights, and enhance my website.
Key Responsibilities:
- Social Media Management: Oversee my Instagram, Facebook, and LinkedIn accounts, focusing on creating a luxury brand image.
- Content Creation: Develop compelling posts around property listings, client testimonials, and the Oahu lifestyle.
- Website Management: My site needs to have property search functionality, a blog section, and a contact form. I need someone to manage these aspects and ensure the site is user-friendly and up-to-date.
Ideal Skills and Experience:
- Proven track record in real estate marketing, particularly in the luxury segment.
- Strong understanding of social media platforms and their specific marketing strategies.
- Excellent content creation skills.
- Experience with website management and SEO.
- Knowledge of the Oahu lifestyle and luxury real estate market is a plus.
Social media posts should be published weekly. The content should maintain a formal and professional tone. The website should be updated bi-weekly. The target audience for the marketing campaigns is high-net-worth individuals. Success will be measured through engagement metrics like likes, shares, and comments. The primary goal of the digital marketing campaign is lead generation. The focus should be on creating videos and immersive virtual tours for social media content. Priority will be on enhancing and managing the Instagram, Facebook, and LinkedIn accounts for the luxury real estate brand. Enhancing SEO strategies to improve search engine rankings for luxury real estate keywords could drive more organic traffic.