My name is Juan. I live in Córdoba, Argentina, and I have a passion for photography and technology. I have been involved in Digital Marketing for some time now, and I am excited about the various opportunities that this field offers – from the ability to work from anywhere to the potential for continuous learning due to the vast amount of available and constantly updated resources.
I consider myself a self-taught, proactive, enthusiastic, responsible, and creative individual. I strongly believe in teamwork, where I prioritize the human factor above all else.
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Experience
CARAT
Sep, 2021 - Present
•
3 years, 3 months
Paid Media Strategist
Apr, 2023 - Present
•
1 year, 8 months
► Oversee the overall cross-channel marketing strategy for the Chile and Peru markets.
► Audit of strategies to suggest improvements in campaign performance.
► Coordinate a team of three analysts.
► Liaise with local media teams in each of the markets.
Paid Media Analyst
Sep, 2021 - Apr, 2023
•
1 year, 7 months
► Implementation and optimization of campaigns on Google Ads and Meta.
► Real-time monitoring of campaigns using analytical tools (Looker Studio).
► Design of audience funnels according to the client's business strategy.
► Commenting on and presenting monthly results to clients.
► Monthly investment projection for each platform.
Sep, 2021 - Present
•
3 years, 3 months
Paid Media Analyst
Aug, 2019 - Sep, 2021
•
2 years, 1 month
25Watts
Aug, 2019 - Sep, 2021
•
2 years, 1 month
► Design of digital campaigns.
► Allocation of monthly budget to each campaign.
► Monitoring and optimization of Facebook Ads and Google Ads campaigns.
► Creation of digital advertising performance reports.
Aug, 2019 - Sep, 2021
•
2 years, 1 month
Education
Universidad Nacional de Córdoba
2014 - 2022
•
8 years
Licenciado en Comunicación
Argentina
2014 - 2022
•
8 years
Diplomatura en Marketing Digital
2020 - 2020
Argentina
2020 - 2020
Qualifications
Certificación de Publicidad en Display de Google Ads
2021
Google
Certificación de Publicidad en Display de Google Ads
2021
Google Ads Avanzado
2023
LinkedIn
Google Ads Avanzado
2023
Certificación de nivel Profesional de Publicidad en Búsqueda de Google Ads
2023
Google
Certificación de nivel Profesional de Publicidad en Búsqueda de Google Ads
2023
Verifications
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