Sales refers to the process of selling products or services to customers in exchange for money or other compensation. It involves identifying potential customers (leads), understanding their needs, presenting solutions, and persuading them to make a purchase. Sales can occur through various channels, including in-person interactions, online platforms, or over the phone. The sales process often includes prospecting, qualifying leads, making presentations, handling objections, negotiating, and closing the deal. Effective sales strategies focus on building relationships, providing value, and ensuring customer satisfaction to foster repeat business and brand loyalty.