Innovative Logo Creation for "Appakoo"

Status: Open
Prize: ₹500
Entries Received: 131

Contest Brief

Here's a description for creating a logo for the brand name "Appakoo":

Logo Design Brief for Appakoo
*Brand Overview*
Appakoo is a dynamic and innovative e-commerce platform that offers a wide range of products, providing an exceptional online shopping experience.

*Design Objective*
Create a unique, memorable, and scalable logo that represents Appakoo's brand values and resonates with its target audience.

*Key Design Elements*
1. *Letterform or Wordmark*: Incorporate the brand name "Appakoo" or a stylized letter "A" into the design.
2. *Icon or Symbol*: Consider adding an icon or symbol that reflects the brand's e-commerce focus, such as a shopping cart, package, or digital element.
3. *Color Scheme*: Explore a palette that conveys energy, innovation, and approachability.
4. *Typography*: Select a font that is modern, clean, and versatile.

*Design Requirements*
1. *Scalability*: Ensure the logo is legible and recognizable in various sizes and resolutions.
2. *Versatility*: Design the logo to work effectively in different formats, such as business cards, billboards, and digital platforms.
3. *Uniqueness*: Avoid clichés and create a distinctive logo that sets Appakoo apart from competitors.

*Design Preferences*
1. *Style*: Modern, minimalist, and playful.
2. *Color*: Bright and bold, with a focus on blues, greens, and yellows.
3. *Iconography*: Simple, geometric shapes and clean lines.

*Deliverables*
1. *Logo Design*: Provide a minimum of 3 unique logo concepts.
2. *Logo Variations*: Include horizontal, vertical, and icon-only versions.
3. *Color Palette*: Define a primary and secondary color scheme.
4. *Typography*: Specify the font(s) used in the design.
5. *Design Rationale*: Provide a brief explanation of the design concept and inspiration.