Eco-Friendly Water Bottle Social Media Launch - 28/12/2024 13:44 EST

진행 현황: Open
상금: $10
응모작 접수(건수): 18

콘테스트 개요

Project Overview:
Product: A new eco-friendly water bottle that keeps drinks cold for 24 hours and hot for 12 hours.
Goal: Launch the product with a social media campaign that raises brand awareness, engages users, and drives product sales through a special promotion.

2. Target Audience:
Demographics: Ages 18-35, environmentally-conscious individuals, primarily urban, middle to upper-middle class.
Interests: Sustainability, fitness, outdoor activities, travel, and healthy living.
Platforms: Instagram, TikTok, Facebook, Pinterest.
3. Key Objectives:
Awareness: Introduce the new product and highlight its eco-friendly features.
Engagement: Generate excitement with interactive content (e.g., polls, challenges, user-generated content).
Sales: Use a discount code to drive immediate purchases.
4. Core Message or Theme:
Main Message: “Stay Hydrated, Stay Sustainable.” Emphasizing both the practical benefits (keeps drinks at perfect temperature) and the eco-friendly aspect (reusable, sustainable materials).
Tone: Fun, energetic, and conscious. Use a mix of informative and motivational language to appeal to environmentally-conscious users.
Emotion: Inspiring a sense of responsibility and pride in making eco-friendly choices, while also encouraging self-care.
5. Content Requirements:
Instagram Posts (5-7): High-quality images of the water bottle in different settings (gym, outdoors, at a café). Use captions that highlight sustainability and product benefits.
Instagram Stories/Reels (3-5): Short-form videos showing the product in action, e.g., filling the bottle with cold water, going for a hike, taking it to work. Include “Swipe Up” links to purchase.
TikTok (3-5): Fun, creative content like a challenge (e.g., #StayHydratedChallenge) or a behind-the-scenes look at the manufacturing process.
Pinterest Pins (3-5): Inspirational quotes with beautiful imagery featuring the water bottle in nature or workout settings, driving traffic to the website.
User-Generated Content (UGC): Encourage followers to post photos/videos using the product with a branded hashtag for a chance to win a free product.
6. Brand Guidelines:
Colors: Earthy tones like greens, browns, and blues.
Fonts: Clean, modern sans-serif (e.g., Helvetica, Open Sans).
Logo: Prominently feature the logo in the corner of images or videos.
Voice/Tone: Friendly, approachable, yet authoritative when it comes to sustainability messaging.
7. Timeline & Deadlines:
Campaign Launch: 2 weeks from today.
First Post (Teaser): 1 week before product release.
Ongoing Content: Spread posts and updates over 4-6 weeks after the initial launch.
Promotion End Date: 6 weeks after launch (promo codes for discounts valid until then).
8. Budget:
Total Budget: $10,000 for content creation, influencer partnerships, paid ads, and promotions.
Influencers: Partner with 3-5 micro-influencers who align with the brand (5k-50k followers) and are passionate about sustainability. Budget for influencer payments is $3,000.
9. Competitors or Inspiration:
Competitors: Hydro Flask, S’well, Contigo, Chilly’s Bottles.
Inspiration: Previous eco-friendly campaigns (e.g., Earth Day collaborations), as well as successful influencer-led campaigns like Hydro Flask’s #myhydro hashtag.
10. Potential Challenges or Constraints:
Challenge: Overcoming the perception that eco-friendly products are expensive.
Solution: Highlight the long-term value of reusable products and emphasize the promotion for first-time buyers.
Legal Constraints: Ensure all product claims are backed by evidence (e.g., temperature retention for 24 hours).