Website SEO

Comprehensive SEO Overhaul for Website and Google Business Profile IMPORTANT: READ BEFORE APPLYING Freelancer has become a hub for under qualified and under experienced scammers taking on work that they know they cannot do, in the hope their customer is of little knowledge and doesn't notice the poor job that will be done. If you think you fall under that description, keep scrolling. I have had multiple disputes with these types of people, and they don't get paid, simply by pointing the freelancer in the direction of the Code of Conduct. "If the matter at hand is a skill issue, give us the details by scrolling down and clicking Contact Us. Agreeing to work on a project they lack the level of expertise for is a violation of our Code of Conduct." Now we have that out of the way This job is for experienced, professional, and results-driven SEO experts only. If you’re not 100% confident in your ability to deliver exceptional work, don’t waste your time or mine. I’m looking for someone to fix every single aspect of my website SEO, leaving no stone unturned. Half-measures, fake results, and excuses will not be tolerated. After you finish, I will hire a second SEO expert to audit your work. If they find sloppy shortcuts, spammy practices, or incomplete tasks, you won’t get paid. This is a full-scope SEO project that includes everything from technical fixes to content strategy, link-building, website design changes if necessary and local SEO for my Google Business Profile (GBP). If you think you’re up for the job, keep reading. What Needs to Be Done 1. Website Backup and Updates Perform a complete backup of the website (files, databases, and settings). Save the backup to a secure location and verify its restorable. Update the CMS, plugins, themes, and scripts to their latest stable versions. Test for compatibility issues and ensure the site functions perfectly after updates. 2. Technical SEO Conduct a full technical audit of the website and fix all issues. Ensure proper URL structure (no duplicate or messy URLs). Fix all crawl errors (404s, 500s) and implement proper 301 redirects where necessary. Create and submit an XML sitemap and [login to view URL] file. Verify Google Search Console integration and resolve any indexing issues. Optimize site speed (desktop and mobile): Minimize HTTP requests. Implement caching. Compress images. Use modern file formats (e.g., WebP). Reduce Time to First Byte (TTFB). 3. On-Page SEO Optimize every page individually: Title tags and meta descriptions (unique, relevant, and keyword-optimized). Header tags (H1, H2, H3) structured properly. Keyword placement and density (natural and not spammy). Internal linking strategy to improve navigation and ranking. Alt tags for all images. Content readability (font size, spacing). Implement and validate schema markup (e.g., Local Business, FAQ). Address mobile usability issues and ensure the site is fully mobile-friendly. 4. Content Optimization Conduct keyword research and provide a clear keyword strategy. Optimize existing content for targeted keywords. Identify content gaps and suggest topics/pages to improve rankings. Write or update content where necessary to meet SEO standards. Ensure all content is unique and free of plagiarism. 5. Local SEO Optimize the Google Business Profile: Verify all business details (name, address, phone, hours, service area). Add high-quality images (logo, before/after work, equipment). List services with relevant keywords. Create GBP posts highlighting promotions or services. Respond to reviews professionally (suggest strategies to get more positive reviews). Ensure NAP (Name, Address, Phone) is consistent across the website and all local citations. Create citations in high-quality local directories. 6. Link-Building Build high-quality, relevant backlinks (no spammy or low-quality links). Provide a list of all backlinks built, including the domain authority (DA) of each site. Remove or disavow toxic backlinks that harm rankings. 7. Competitor Analysis Analyse 3-5 competitors in my niche: Keywords they rank for. Backlink profiles. Content strategies. Provide actionable recommendations based on their strengths. 8. Performance Monitoring Set up Google Analytics and provide a report on key metrics. Track keyword rankings and show progress with regular updates. Monitor organic traffic growth and conversion rates. 9. Accessibility and UX Optimization Ensure the site is accessible to all users (e.g., alt text, ARIA labels, keyboard navigation). Improve site navigation and user experience. Fix any design issues that negatively impact usability. 10. Tools and Reporting Use reputable tools (e.g., Ahrefs, SEMrush, Screaming Frog) and provide reports from these tools. Document all work performed, with before-and-after screen recordings and clear explanations. (no photoshopping of screenshots sorry scammers) Provide a plan for maintaining SEO improvements after the project ends. What Will Be Checked After Completion To ensure you haven’t cut corners, the following will be reviewed: 1. Technical SEO All errors and issues in Google Search Console are resolved. Sitemap is updated and functioning correctly. Site speed is improved (verified using GTmetrix and Google PageSpeed Insights). Mobile usability issues are fixed (test using Google’s Mobile-Friendly Tool). 2. Content Quality Title tags and meta descriptions are unique and optimized. All pages are optimized for targeted keywords. Content is original, engaging, and free of keyword stuffing. 3. Backlink Quality Backlinks will be verified for relevancy and quality (checked for spammy links). Toxic links are disavowed. A complete list of backlinks built will be reviewed. 4. Google Business Profile GBP is fully optimized with accurate information, photos, and services. Posts and updates are relevant and align with promotions. Review responses are professional. 5. Reports and Proof All reports from tools like Ahrefs or SEMrush will be cross-checked. Backup and updates are confirmed (backup files must be accessible). Payment Terms You will only be paid once all work is completed and verified to a high standard. A second SEO expert will audit your work, and payment will depend on their confirmation that the job is done thoroughly. No shortcuts, excuses, or fake results will be tolerated. -------- You might think I'm unpleasant but if your good at your job I'm the nicest person you will ever deal with, I just don't have time for incompetence ------- How to Apply Simply send me a message saying "I am not a scammer and can do all of what was asked" That way I know you have read everything I don't need a sales pitch, I honestly don't have the time to be going back and forth Send a detailed plan of how you will approach this project and price structure Send examples of similar comprehensive SEO projects you’ve completed. Confirmation that you understand payment terms and the audit process. Only serious and experienced applicants will be considered. If you’re not confident in your ability to meet these requirements, don’t bother applying.