Hello,
Greetings for the day.
I have gone through your requirements and I can see that you are looking for a savvy Digital Marketing Executive who's adept at creating strategic campaigns to boost lead generation. I specialize in lead generation with 10+years of experience.
As I can see your company operates in the Training and Coaching sector, and we aim to reach out to a diverse audience that includes students, professionals, and business owners.
There are a lot of campaigns we can run for the Training and Coaching sector but I would recommend you to start with a Google search ads campaign. It's an effective campaign for the Training and Coaching industry and generates quality leads.
Note: To reach the right audience through Google, I will use the Audience linking concept.
To generate quality leads, I will be working on:
• I will do keyword research
• I will design ad copy using the pinning concept.
• use exact, phrase & broad match modifier keywords
• Setup ads extensions like Sitelink, Callout, call extension etc.
• Setup funnel & Audience linking in Google Analytics
• Setup conversion tracking in Google ads
• Regular Optimization of the Ads Campaigns
• Review, refine and add keywords to your list of keywords in the campaign
• Run Search Query Reports to find new keywords to bid on
• Schedule your Campaign to be on when customers respond.
• Adding Negative Keywords
Kindly Initiate the chat so we can discuss and get this started.
Regards,