Namaste
## Laundry Brand Logo & Guidelines - Project Brief
**Project Goal:** To create a modern and engaging logo and brand guidelines for a new laundry brand.
**Target Audience:** [Define target audience - e.g. busy professionals, eco-conscious families, students]
**Brand Personality:** [Describe the brand personality - e.g. reliable, innovative, playful, eco-friendly]
**Brand Values:** [List key values - e.g. quality, convenience, sustainability, customer satisfaction]
**Logo Design Considerations:**
* **Modern and visually appealing:** The logo should be contemporary and reflect the brand's personality.
* **Memorable and easily recognizable:** The design should be unique and stand out from competitors.
* **Versatile:** The logo should work well across various platforms (website, social media, packaging, etc.).
* **Scalable:** The logo should be able to be used in different sizes and formats.
**Brand Guidelines:**
* **Color Palette:** Define the primary and secondary colors for the brand.
* **Typography:** Select font styles that align with the brand's personality.
* **Imagery:** Establish a visual style for brand photography and illustrations.
* **Voice & Tone:** Define the brand's voice and tone of communication.
* **Brand Messaging:** Create key messages that communicate the brand's value proposition.
**Deliverables:**
* **Logo Concepts:** 3-5 unique logo concepts with variations in color and style.
* **Final Logo:** The chosen logo in high-resolution formats (vector and raster).
* **Brand Guidelines Document:** A comprehensive document outlining the brand's visual identity, including color palette, typography, imagery, voice, and tone.
**Project Timeline:** [Define desired project completion timeframe]
**Budget:** [Specify your budget]
**Note:** This is a basic project brief. You may want to expand upon it with additional details, such as desired design styles, specific brand elements, or competitor examples.
Best regards,
Giáp Văn Hưng