### Brief to Build Daily Traction on DADIO’s Instagram and Drive Downloads organically

#### **Project Objective** To achieve **1,00,000+ followers** on DADIO's official Instagram page and get the account verified within **30 days**, while driving **organic daily downloads** of the app from the Google Play Store. --- #### **Key Deliverables** 1. **Instagram Growth Strategy:** - Develop and implement a **content calendar** with engaging, high-quality posts, reels, and stories tailored to the target audience. - Run interactive campaigns such as **polls, Q&A sessions, live sessions**, and contests to boost engagement. - Collaborate with **micro-influencers** in the dating/lifestyle niche to amplify reach. - Leverage trending Instagram audio, hashtags, and challenges to improve discoverability. - Ensure DADIO's USP (audio-first dating) is consistently highlighted across all posts. 2. **App Promotion via Instagram:** - Create content focused on **real-life threats to users on other dating Apps with Bot profiles ; Fake gender profiles etc.** of DADIO users. - Use engaging CTAs like "Download Now to Start Your Journey" on every post and story. - Host **giveaway contests** offering free calling points to users as joining bonus who download the app and share proof via Instagram DMs. 3. **Account Verification:** - Ensure the Instagram page follows Meta's verification guidelines: - Complete account setup with bio, profile picture, and contact details. - Maintain high activity with consistent posting and daily engagement. - Utilize PR articles and external mentions to establish credibility. 4. **Organic Download Growth:** - Launch referral campaigns where existing users are incentivized to invite friends. - Create shareable Instagram content that encourages followers to download the app and tag their friends. - Partner with **dating coaches, podcasters, and influencers** to promote the app authentically. --- #### **Target Audience** - **Age Group:** 18-35 years - **Location:** Urban India, Tier 1 & Tier 2 cities - **Interests:** Dating, relationships, lifestyle, audio content --- #### **KPIs to Track Success** 1. Instagram: - **Followers:** Growth to 1,00,000+ in 30 days. - **Engagement Rate:** Maintain at least 10% engagement (likes, comments, shares, saves). - **Content Performance:** Minimum reach of 50,000 per post and 1,00,000 per reel. - **Account Verification:** Successful blue tick within the timeline. 2. App: - **Daily Downloads:** Achieve a 50% increase in daily downloads. - **Play Store Reviews:** Generate at least 500+ positive reviews within 30 days. --- #### **Expected Skills for Freelancer** - Proven expertise in **Instagram growth strategies** and account verification. - Strong understanding of the **dating niche and millennial/Gen Z audience.** - Experience with organic app promotion via social media. - Creative and skilled in video editing and graphic design for social content. --- #### **Budget and Timeline** - **Timeline:** 30 days - **Budget:** ₹X (To be discussed based on proposals)