SoftMeal Software Marketing Whizz Needed

TASK SUMMARY -------------------------- ***We are a company specialized in providing software solutions for various businesses and industries offering over 40 Software solutions dedicated to various industries (POS, Retail, HealthCare, Manufacturing, Travel ...) ***We seek to penetrate foreign markets gradually with the help of an expert marketer to guide us in a long term collaboration. *** We are currently focused on promoting our SoftMeal Solution dedicated to cafés, restaurants, bakeries, pastries .... -------------------------------------- SET GOAL: 8 Sales COMPENSATION PACKAGE : 2920 USD ALLOCATED DURATION: 3 - 4 Weeks ---------------------------------------- PROJECT DETAILS 1. SCOPE OF WORK The Service Provider will provide full marketing services and content management to the Client, including: 1.1. Educate the audience about the app’s value through blogs, infographics, and explainer videos 1.2. Leverage paid ad platforms to increase app visibility and drive traffic to the website/app store. 1.3. Generate Email Marketing Campaigns 1.4. Build direct connections with potential users through partnerships and targeted outreach. 1.5. Leverage food and tech influencers to increase app credibility and awareness. 1.6. Measure performance and refine campaigns to maximize ROI. 1.7. Creating and publishing content periodically on different platforms 1.8. Effective allocation of funds to provide optimal results 1.9. Landing page Creation / Customization 1.10. Target audience research and segmentation 1.11. Competitor Analysis / Benchmarking 2. Target Regions The campaign will initially target French, English, or Arabic-speaking regions depending on the service provider’s strategy outcome. 3. Software Focus The rst campaign will focus on the Softmeal software dedicated for restaurants and cafés management (restaurants, fast-foods, cafés, bakeries, pastries …) 4. Objective : The primary objectives of this campaign are 4.1. To achieve a target of 8 sales 4.2. To generate and increase the number of leads over time. 4.3. To optimize the quality of leads over time. 5. Payment Structure Full Salary of all services described above including all spendings and ad budget is set to a total of 2920 USD to be delivered on 3 Portions and 3 Milestones over a period of Three Weeks ● 1st Milestone - Set Up and Launch - 6 Days : 120 USD upon servicing the first 2 Clients ● 2nd Milestone - 8 Days: 1400 USD upon servicing 3 Clients ● 3rd Milestone - 8 Days: 1400 USD + Commissions upon servicing 3 Clients 6. Extra Commissions 6.1. The Service Provider's commission will be based on achieved performance, and the Client agrees to pay the Service Provider a commission of (8% - 10%). 6.2. Commissions will be applied on the total volume of sales that exceeds the target number of sales (Over 8) 6.3. These numbers will be reviewed periodically based on achieved results and service provider’s performance to possibly increase Campaign Budgets, Salary and Commissions. 7. Payment Method 7.1. The Client shall make payments portions to the Service Provider through Freelancer Platform 7.2. the service provider may halt the campaign and pause his services until payment is cleared 8. Support, Deliverables and Timeline Policies 8.1. The campaign traffic will be mainly directed to a dedicated landing page associated with a CRM Panel 8.2. Only relevant Sales (Scope of SoftMeal) are considered in this agreement. 8.3. A Sale is confirmed once a paid invoice is generated and attached in the CRM panel matching all client details. 8.4. The Client will deal with servicing incoming leads and conclude sales, mark them done and share a paid invoice as a proof attached in the CRM. 8.5. Both parts will have concurrent access to Panel to have a detailed look on leads details, confirmed sales or lost deals. 8.6. The above set target (8 = 2 + 3+3 Sales ) is considered binding and essential for the completion of the contract and In the event the service provider achieves fewer than the required sales by the agreed deadline, payment will be prorated linearly based on the number of confirmed sales delivered. The calculation will be as follows: Payment per confirmed sale = Total Milestone Value ÷ Milestone Target Number of Sales. 8.7. Partial payments will only be made if at least 1 Client is Served for each milestone (2 +1 +1) Failure to achieve this minimum threshold (4 Sales) by deadline expiry will result in task failure. 8.8. Either party (Client or Freelancer) may request a deadline extension if unforeseen circumstances arise that impact the timely completion of the task. Such requests must be communicated in writing through Freelancer messages, and both parties must mutually agree to the new deadline 8.9. Either party may request to pause the task for a period not exceeding Five (5) calendar days. The request must be submitted in writing through Freelancer messages, and the pause will only take effect upon mutual agreement. 8.10. Deadline extensions or task pauses will not result in additional compensation or penalties unless otherwise agreed upon in writing. 8.11. The Service provider is responsible for using his own marketing assets such as operational advertisement accounts for various platforms (meta, google, linkedin …), Graphic Design and Creative Generation kit, Access to Blogs, Pages or influencer base… 8.12. Advertisement Funds and Budget to allocate is already included in the payment package. So, it is up to the service provider to allocate it based on the main sales target and established marketing plan 9. Intellectual Property and Confidentiality 9.1. The Service Provider retains ownership of all intellectual property rights. 9.2. The Client grants the Service Provider permission to use its branding and materials. 9.3. Both parties agree to maintain confidentiality of each other's proprietary information. 10. Dispute Resolution 10.1. Both parties accept that the final decision rendered through Freelancer’s dispute resolution process will be binding and enforceable, in accordance with Freelancer’s terms of service related to results-based tasks 10.2. The Client will share all access to : CRM Panel, Messages and Discussions with leads, invoices and financial transactions for a proper transparency on the actual number of sales. ---------------------------------- Screenshots: [login to view URL] Creative Samples: [login to view URL]