Fruit Juice Energy Drink Branding & Design

Logo Design, Branding Guidelines, and Can Label Design for an all-natural fruit juice based energy drink. The company is called MEYN Energy, and we create an energy drink made with fruit juice, lion’s mane, maca root, ginseng, and natural caffeine. There are no added sugars, artificial colourings or flavourings. The drink not only boosts energy but enhances focus too. We started off as a small production made to help the founder and his friends with focus to overcome ADHD. Now we are ready to launch to the public. We are a more refreshing alternative to coffee and a healthier alternative to RedBull, Monster, etc while still having a bold flavour. The drink is Non-carbonated to feel more fresh and natural. Requirements: Logo: At least two options, one text based and one icon based. The brand should be modern, fun, and friendly, while also showing clearly that it is a healthy energy drink. Branding Guidelines Document: 6-12 Page doc with branding guidelines, inspiration etc. The Target demographic is people aged 16-35, students, athletes, professionals, and anyone with a busy life! Can Label Design: 2 Labels that will be printed and used on our cans following a template that will be provided. The flavours are tropical passion fruit with mango and sour apple berry and lime. There should be space for nutritional information etc. Print Files and Editable Assets: All files are to be provided as vectors, ready to print, and AI projects which are editable for future use.