Marketing professional with 4 years of proven experience in planning,
coordinating and analyzing marketing strategies. Thanks to my experiences, I
have developed strong skills in different aspects of marketing such as
product and project management, operational and strategic marketing, but also CRM and digital.
I have managed marketing and branding projects with several leading companies across sectors.
I can create strategies, execution of end-to-end campaigns, and measures to ensure that results are effective in boosting your brand.
Core Competencies:
- Strategic Marketing: Designing powerful, analytical marketing strategies for the business field.
- Brand development: lifts the brand through story telling, positioning, and creating loyalty and preference.
- Managing social media by creating and executing high-performance campaigns on Facebook, Instagram, LinkedIn and Youtube.
- Project Management: Improving collaboration across teams for project delivery on-time and to agreed quality.
- Data-Driven Insights: We analyze their performance metrics to optimize our marketing efforts and maximize their ROI.
- Customer-centric: Managed CRM and loyalty programs to improve customer retention and long-term value.
I directed strong social media campaigns to ensure that new products had the most visibility and engagement.
Managed the content creation processes from conceptualization to execution through creative and technical solutions
I helped grow the company's reputation by getting more customers.
Why Work With Me?
I bring strategy and execution together for effective marketing solutions that deliver results. I’m flexible and proactive so that your brand communicates to your audience and fulfills business objectives. I will add value to your project, whether it’s positioning your brand, digital marketing expert or handling a social media campaign.
Let’s work together to make your dreams a reality!
As part of the Casino Customer Experience division, I led product and experience development for Barrière's casinos in France and internationally. I managed innovative projects with budgets over €600k, creating immersive customer experiences. My role included end-to-end project management, strategic marketing, and team coordination. I also drove digital initiatives, such as the growth of Barrière Bet, blending digital and physical activations to enhance brand engagement and customer loyalty.
Paris, France
3月, 2022 - 3月, 2024
•
2 年
Key Account Manager
9月, 2021 - 2月, 2022
•
5 个月
Addict Mobile
9月, 2021 - 2月, 2022
•
5 个月
I managed client portfolios and organized mobile marketing campaigns focusing on key areas:
- Budget tracking and performance analysis, aligning KPIs with business objectives.
- Campaign optimization through data-driven insights and A/B testing.
- Client relationship management, proposing tailored strategies to drive ROI and conversions.
- Creative production oversight, ensuring high-quality digital assets (videos, banners, landing pages).
Paris, France
9月, 2021 - 2月, 2022
•
5 个月
Loyalty & Esports Marketing Project Manager
1月, 2020 - 5月, 2021
•
1 年, 4 个月
Barrière
1月, 2020 - 5月, 2021
•
1 年, 4 个月
- VIP Program Management: Overseeing Le Carré VIP (Casino) and Infiniment Barrière (Hotel) programs, ensuring seamless integration.
- Campaign Execution: Designing and executing targeted loyalty initiatives in collaboration with teams.
- CRM Campaigns: Managing cross-sector CRM campaigns and email marketing, including HTML and database integration.
- Esports Management: Organizing international esports events and managing influencer relationships for enhanced visibility
Paris, France
1月, 2020 - 5月, 2021
•
1 年, 4 个月
教育
Ecole supérieure de Commerce de Rennes
2016 - 2019
•
3 年
Programme Grandes Ecoles (MBA), International Marketing & B2B Marketing