We operate an import and distribution business selling nail polish and associated cosmetics to our client salon base within Australia. We use an online platform called Constant Contact to draft and publish electronic direct mail-outs to our client base as well as retail consumers that have subscribed to our EDM's. Being a small business, we find that day to day activities distract us from producing the content for our EDM's and getting them mailed out on time. We are looking for someone who can relate to our product that is capable of taking our draft notes and content, edit and improve the text, format the EDM's within Constant Contact and submit to us for final approval before sending out. The right person would also provide us with creative marketing ideas suitable for inclusion into the EDM and which could help grow our business. We schedule an EDM every 2 weeks with occasional ad-hoc mail-outs for specific products, events etc. We would like you to think about how you would approach this and what specific points you would be capable of providing on a regular basis to meet our production schedule. We have access to artwork generally, but in some cases you may need to source online images etc to support any given EDM or article.
Hi
I've been designing and managing email marketing campaigns for 10 years. My preference is to take a campaign approach that delivers on both conversion goals and the strategy for the business.
I have used the most common email marketing system platforms - Constant Contact, Mailchimp, Vision 6. I design the layout, copy and graphics for emails, with open and click thru rate performance at the forefront of the design.
Happy to be engaged on a short term trial basis.