As a digital marketing specialist, I've helped national, multinational and regional brands in industries from fashion to automotive to high tech industrial B2B. No stranger to your industry, I've also assisted a New England regional architectural development and construction management firm with the digital strategy behind their new website.
From that experience, I know there's a lot of subtlety to your field and the audiences you'll need to reach to be successful.
Your project will start with an hour long consultation via Skype (or the platform of your choice) during which we'll discuss your goals, audience and budget.
A critical, and often overlooked, element of this work will be your ability to track goals. We'll discuss your current Analytics and goal tracking on our call and I can recommend some very affordable or free tools to improve your ability to prove the ROI of our combined efforts.
Following that, I'll create the outline of an online advertising strategy that will cover Facebook and Google, but might include additional channels if they have great potential for your organization.
After the strategy is completed, I'll configure your accounts and see your campaign through the first month of monitoring and optimization.
Following setup, optimization, management and reporting is typically $150 to $300/month depending on campaign complexity. (Some campaigns are far less, while some require greater time investments.)
Here to help,
Marc