Optimize FishTale2.com for SEO and Conversion

Looking for an SEO, and conversion expert, for a sportfishing company in Costa Rica. [login to view URL] is a World Champion Boat, known for being the best in the business. We are the go-to for 6 different booking agencies, that collectively keep us booked about 300 days per year. That is great. But, every time they book me, we pay them a commission. Those commissions add up. I would like to make the necessary updates, and changes, to capture more of the organic market. Acquiring more bookings, and therefore paying less commissions. I need a website expert, that has a proven track record, and skillset to make the necessary backend changes to compete, and even better, do better than our major competitors. [login to view URL] [login to view URL] [login to view URL] and a few others that are easily discoverable by doing a google search for Sport Fishing Companies in Guanacaste Costa Rica. We are literally the best boat, with a pretty good looking website, that converts basically never. This is a task that will require a keen eye, and an actual expert. The primary goal is to increase direct bookings through the website. The primary KPI is an increase in direct bookings through the website. Focus on keyword optimization to drive more organic traffic to the site. Please focus on enhancing onsite SEO to drive organic traffic. Optimize the call to action buttons to increase direct bookings. Please analyze the top 3 local competitors for strategy insights.