Branding Strategy for Mina Fast Foods
€250-750 EUR
Pagado a la entrega
Mina Brand Guidelines
Mission
To offer a valid alternative to a traditional, complete meal, prepared quickly and with care, using selected Italian ingredients. Mina serves a diverse range of options to meet varying tastes and lifestyles, all in a welcoming, family-friendly environment that promotes health and well-being through sustainable and scalable processes.
What Does Mina Do?
Mina brings together the recipe of a "humble dish" from Neapolitan tradition with a variety of sauces and flavors from Italian culinary heritage. This journey starts in Naples and travels across Italy, landing in Milan, where it delivers a renewed, complete product.
Why Mina?
Mina aims to meet the broadest range of tastes and lifestyles, positioning itself as a competitive alternative for a complete, quick, flavorful, and high-quality meal.
What Makes Mina Different from Other Fast Foods?
Mina's ingredients are selected at the source, ensuring top quality. The product is served in a family-friendly, welcoming, and healthy environment (with the option to consume on-site if desired), all while maintaining an excellent value-for-money ratio in both product and service.
Vision
To become the global reference point for sustainable Italian street food, bringing authentic Neapolitan tradition worldwide through an accessible, inclusive, and innovative culinary experience.
“Anyone can eat Buon!”
Purpose
To open stores across Italy and internationally, bringing the authentic flavors of Italian tradition to people everywhere, making them accessible to everyone.
Brand Values
Inclusivity
Sharing
Togetherness
Italian Heritage
Sustainability
Scalability
Target Audience
The Busy Mom: Looking for a quick, tasty meal to bring home for her kids, but wants something wholesome and different from the usual.
The Office Professional: Seeking a fast but high-quality lunch during the workday, without compromising on flavor.
The Tourist: Searching for an authentic yet accessible culinary experience that showcases Italian tradition with a modern twist.
The Student: Between classes, looking for an affordable, flavorful snack that’s easy to carry and eat on the go.
The Group of Friends: During an aperitivo, craving gourmet street food paired with a drink, whether after work or during a night out in the city.
The Conscious Consumer: Focused on sustainability and dietary options such as vegan, vegetarian, or gluten-free, and in search of an ethical, inclusive fast-food option.
The Couple: Wanting a gourmet experience, eager to try something unique and delicious in a comfortable setting, perhaps accompanied by a fine glass of wine or cocktail.
The Delivery Customer: Regularly ordering meals for home or office, desiring a dish that stays fresh and crispy, even after some time.
The Street Food Lover: Enjoying local Italian street food and looking to discover a modern and creative version of the Neapolitan frittatina di pasta.
The Italian Food Enthusiast: Keen to explore a gourmet reinterpretation of traditional dishes, made with fresh, local ingredients.
The designer has to create:
-Logo
Color Scheme / Palette
Fonts
Textures
Venue
Interior
Staff Uniforms
Packaging (bags, napkins, envelopes, cups, burger-style containers)
Front street counter
Paper menu
LED wall
Interior design proposal
Exterior
Signage
Event Brochure and Flyers
Nº del proyecto: #38719428
Sobre el proyecto
101 freelancers están ofertando un promedio de €362 por este trabajo
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