Objective:
To adapt and enhance language use within [organization/project] to reflect evolving communication needs, align with audience expectations, and promote inclusivity, clarity, and engagement.
Scope of Work:
1. Assessment and Analysis:
Conduct a comprehensive audit of current language use in [documents, marketing materials, communication platforms, etc.].
Identify outdated, unclear, or non-inclusive terms and phrases.
Analyze audience demographics and preferences to align language use with their expectations.
2. Strategy Development:
Develop guidelines for language use tailored to [specific goals, e.g., inclusivity, modernization, accessibility].
Create a glossary of preferred terms and phrases to ensure consistency.
3. Implementation:
Update key communication materials, including [websites, training manuals, marketing content].
Provide training for staff to adopt and implement the new language guidelines.
4. Monitoring and Feedback:
Establish metrics to evaluate the impact of language changes.
Gather feedback from stakeholders and audiences to ensure the changes are effective and well-received.
Revise and refine the strategy based on feedback and results.
Benefits:
Enhanced clarity and accessibility for diverse audiences.