Digital strategy jobs

I'm in need of a highly efficient and 100% profitable trading robot specifically designed for the Forex market. The robot should employ a scalping strategy and trade primarily on indices. Key Requirements: - Develop a trading robot that operates exclusively within the Forex market. - The trading strategy to be implemented is scalping. - The robot should focus on trading indices. - Ensure the robot is 100% profitable. - Auto calculate lot size and number of trades. - Take trades from just minimum of 10$ Ideal Skills: - Extensive experience in Forex trading and scalping strategy. - Expertise in developing trading robots. - Deep understanding of trading indices. - Proven track record of creating 100% profitable trading systems. Please note, the primary goal is ...

My app, recently launched on both the Apple App Store and Google Play Store, is hardly making a dent in the market. I am looking for a seasoned App Store Optimization (ASO) professional who can elevate my app's visibility, improve its ratings, and ultimately increase downloads. This project specifically requires: - Expertise in ASO with proven track records. - Kno...looking for a seasoned App Store Optimization (ASO) professional who can elevate my app's visibility, improve its ratings, and ultimately increase downloads. This project specifically requires: - Expertise in ASO with proven track records. - Knowledge of the news app market in the US. - Ability to deliver measurable results. - Skills to enhance app ratings. Please submit your bid with your ASO strategy and p...

...Earth Tones: Browns and golds to symbolize deserts and trade. • Green: A nod to Islamic traditions and growth. • Blue: Representing the Indian Ocean and coastal connections. d. Typography • Use elegant, rounded fonts to convey inclusivity and tradition. • Consider incorporating Cutchi, Arabic, or Swahili script for authenticity. e. Usability • The logo should work across various mediums: digital, print, signage, and official documents. • Include a version suitable for monochrome use. This logo should encapsulate the community’s rich history, cultural pride, and ongoing contributions to East Africa while fostering a sense of unity and identity. The old of the United Cutchi Sunni Muslim Jamaat (UCSMJ) logo is attached only as a referen...

I'm in need of a skilled digital marketer focused on generating leads. Your primary mission will be to attract potential customers to my business. The ideal candidate will have a strong background in: - Social Media Marketing: Crafting engaging posts, running targeted ads, and utilizing analytics to track progress and adjust strategies. - Email Marketing: Developing and managing campaigns that effectively reach and resonate with general consumers. - Search Engine Marketing (SEM): Implementing strategies to increase visibility on search engines and drive traffic to our site. Your creativity, strategic thinking, and understanding of general consumer behavior will be pivotal in enhancing our lead generation efforts.

...looking for a dynamic and driven Talent Scout Specialist to join our team and play a key role in identifying, attracting, and recruiting top talent to drive our company’s success. As a Talent Scout Specialist, you will work closely with the HR and recruitment team to proactively source exceptional candidates for various roles, build strong talent pipelines, and contribute to our overall growth strategy. This role offers a competitive base salary of $3,500/month plus uncapped commission based on recruitment success. Key Responsibilities Talent Sourcing & Recruitment: Actively search for and engage with high-potential candidates through job boards, social media platforms, networking events, and other sourcing methods. Build and maintain a robust talent pipeline for curr...

...customer communication threads. Alibaba: Buyer reviews and product recommendations. Social Media Platforms: Instagram, TikTok, Facebook, Pinterest, LinkedIn. Health and Wellness Forums: Reddit (e.g., r/health, r/nutrition). Quora. Niche wellness blogs. Key Advantages Unmatched Personalization: Dynamic coupon placement and behavior-driven content ensure maximum relevance and engagement. Future-Proof Strategy: Predictive analytics, multilingual capabilities, and emerging platform integration position ProLifeBlend for long-term success. Global Scalability: Operates seamlessly across regions, platforms, and languages....

I'm looking for a skilled web developer experienced in e-commerce to create a luxury and elegant cosmetic website for selling products online. The site should not only showcase our products, but also provide a seamless shopping experience for our customers. Essent...Contact: A dedicated section for customer inquiries and support. Ideal candidates should have: - Proven experience in building e-commerce websites, preferably in the cosmetic industry. - A strong portfolio showcasing luxury and elegant web designs. - Excellent understanding of integrating essential e-commerce functionalities. - Proficiency in creating user-friendly interfaces. - Skills in SEO and digital marketing strategies to enhance site visibility. Please only apply if you can provide similar examples from ...

I need a comprehensive marketing strategy aimed at increasing sales on my website. The target audience is individual consumers (B2C). Key Responsibilities: - Develop and implement a traffic marketing campaign across various channels. - Utilize social media, SEO/SEM, and email marketing for maximum reach and effectiveness. Ideal Skills: - Proven experience in B2C marketing. - Proficiency in social media marketing, SEO/SEM and email marketing. - Strong track record of driving website traffic and increasing sales. Please include past examples of similar projects you have successfully completed.

I'm seeking a seasoned Business Development Executive with a keen focus on the Technology industry. The primary objective of this role is to drive sales growth. The ideal candidate will be responsible for: - Expanding our sales through strategic networking and attendance at key industry events. - Enhancing our digital presence and leveraging social media for sales opportunities. Skills in digital marketing, social media engagement, and networking are crucial for success in this role. Prior experience in the technology sector is highly desirable.

We are launching a new digital token in the cryptocurrency market based around crypto mining and return on investment through our coin. I need an experienced expert who can create a “social media buzz” , an on-trend hash # tags to most importantly add followers across all our social media accounts including, Instagram, Twitter (X) and TikTok. The primary goal is to increase our follower base, which will assist in the promotion of our new digital crypto token. Primary Goals: - The main aim of the campaign is to generate more followers for potential investment into our coin. - You'll also need to create a buzz that drives engagement and interest in the digital token. - Also understanding of cross promotion and interaction with our target demographi...

I’m looking for someone who knows the current prices for control systems like PLCs or smart city setups to give me some rough numbers on what cities or companies pay each year. Here’s what I need: - Costs for digital inputs/outputs: How much do cities or companies spend every year on systems for digital inputs and outputs in large setups? - Web-based system costs: What’s the usual cost per year for cloud or web-based systems, like licensing fees, subscriptions, or maintenance? - Other costs: Are there any extra expenses like setup fees, training, or adding other systems? You don’t need to write a fancy report. Just give me clear numbers based on what you know. If you’re familiar with this stuff, I’d love to hear from you. This...

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...them. 2. Advanced digital stamping (Cryptographic Stamp) on invoices. 3. More detailed technical specifications (XML/UBL structure, meeting Schematron rules, checking JSON APIs). 4. Processing Authority responses (approval, rejection, error codes) and storing/updating information. We currently have a system (Django/Python) that implements Phase One: generating simplified or standard electronic invoices locally, displaying a QR Code. We now need to fulfill the full requirements of Phase Two to ensure compliance with invoice issuance rules and integration with ZATCA, noting that Phase Two is almost ready. Required Tasks • Ensuring how invoices and tax information are stored. • Checking the basic structure of XML or JSON files that were prepared. • Adding a ...

I'm looking for a skilled programmer to help me implement a mean reversion strategy on NinjaTrader 8. I have several ideas but lack the programming expertise to realize them. Key Requirements: - Experience with NinjaTrader 8 and automated strategies - Fluent Spanish speaker for clear communication - Willingness to provide ongoing support and adjustments as needed The ideal candidate will not only help me develop my initial ideas but also assist me in refining the strategy over time using various indicators and patterns. I'm open to a small monthly retainer for continued assistance.

I have a poem written by my dad for my niece and I am looking for someone to create a story book with relevant illustrations. Illustrations: Ideal Skills: - Proficiency in digital art or experience working with digital artists. - Understanding of what types of illustrations appeal to children 6-8. - Ability to collaborate with an illustrator or create own illustrations. Overall, I need a freelancer who can help me bring this storybook to life as a gift for my dads 70th birthday with a number of copies for family and friends.

I am looking for a professional who can design and implement a large (over 55 inches) digital menu board / advertising kiosk for my bar. Key Requirements: - Design of a user-friendly and visually appealing interface, suitable for a bar setting. - Technical expertise to ensure the digital menu board is functional and operates smoothly. - Experience with large digital displays. Please include examples of similar projects you've completed in your proposal. included will be 10sec loops for other advertisers

I'm looking for a seasoned digital marketing expert to develop a comprehensive strategy for my property search website. The primary goal is to generate leads. Key Areas of Focus: - Social Media: Crafting engaging content and targeted ads to reach potential property seekers. - Email Marketing: Developing a compelling email campaign to capture and convert leads. - Search Engines: Implementing SEO and SEM strategies to increase visibility and drive traffic. Target Audience: The strategy should be tailored to reach both residential and commercial property seekers interested in new launch projects. The ideal freelancer for this project would be someone with a strong background in digital marketing, particularly in lead generation. Experience in the real estat...

Description: I am looking for an experienced and creative UI designer to design the interface for our new app. No teams, agencies, or middlemen, please – I am exclusively seeking an individual designer. This project does not involve any programming; it is strictly for the design of the landing page and the app’s frontend. Our app will be a platform for creators, enabling them to monetize their digital content effortlessly. The functionality will be similar to the competitor app SnapSell. Your goal is to create a modern, intuitive, and visually appealing design that highlights the core features and provides an exceptional user experience. Requirements: Design an attractive and clear landing page. Create a user-friendly frontend design for the app. Key Features of the...

I need a talented designer to sharpen and update the text and information on my digital business card. - File Type: The card is currently in an editable format (PSD or AI). - Elements to be Updated: Primarily, I need the visual quality of the card to be enhanced. This includes sharpening the graphics and updating the information on the card. - Layout: The layout of the card will remain unchanged. However, if you feel a minor tweak could enhance the design, I'm open to your professional suggestions. Ideal candidates for this project should have a strong background in graphic design and experience with business card design. You should be able to deliver a high-quality, high-pixel version of the card. Please, include samples of your previous work with your bid.

I'm s...developer to create a strategy-based signal game simulator specifically designed for mobile platforms. This project will involve creating engaging, strategic game-play elements that revolve around signal processing and manipulation. Key Requirements: - Expertise in mobile game development, particularly strategy signal games. - Proven experience with designing and implementing signal processing mechanics in a game context. - Ability to create engaging, challenging game-play that caters to a wide range of players. - Strong understanding of mobile platform capabilities and constraints. The ideal candidate will have a passion for game development and a keen understanding of signal games, coupled with the technical skills necessary to create a high-quality, engaging...

I am in need of a skilled professional who specializes in digital restoration of photographs. The project involves working on older photos and enhancing them to improve their quality. Specific Requirements: - Digital restoration of older photographs - Enhancements primarily focused on color correction Ideal Skills: - Expertise in digital photo restoration - Proficient in color correction techniques - Experience with enhancing older photographs

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I need a vibrant flyer template designed for use on Mailchimp to promote informational products/services. The flyer should be eye-catching and engaging, suitable for a casual yet vibrant tone. Using my logo, etc. Key Requirements: - Experience in graphic design, specifically for digital platforms like Mailchimp/Canva. - Ability to create a vibrant, casual yet professional flyer - Strong understanding of design principles and marketing strategies for product promotion - Previous work with informational product/service promotion is a plus Please provide a portfolio of relevant work with your bid. Looking forward to seeing your creativity!

I'm looking to set up a Shopify store specifically for selling dropshipping products. This store will require a bespoke, custom-designed theme. Key Requirements: - Expertise in Shopify with a strong portfolio of custom theme design. - Experience in setting up eCommerce platforms for dropshipping. - Knowledgeable in best practices for UX/UI in digital product stores. - Excellent communication skills for understanding and implementing my vision. Please include examples of previous work relevant to this project in your proposal.

I'm looking to ramp up my sales through a comprehensive network marketing strategy focused primarily on Instagram. Key Responsibilities: - Develop and implement an effective network marketing strategy on Instagram aimed at increasing sales - Utilize various social media marketing techniques to engage with potential customers and drive sales - Monitor and report on sales progress and adjust strategies as needed Ideal Skills and Experience: - Proven experience in network marketing and sales - Strong expertise in social media marketing, particularly Instagram - Excellent communication and strategic thinking skills The ideal freelancer for this project should be able to understand my brand and tailor the marketing strategy accordingly.

I'm looking for a digital marketing expert to help generate leads for my study abroad consultancy through social media, specifically Facebook and Instagram. Key Responsibilities: - Develop and implement a lead generation strategy on social media platforms - Create engaging image and video posts geared towards potential study abroad students Ideal Skills: - Extensive knowledge and experience in social media marketing - Proficient in developing and implementing lead generation strategies - Excellent content creation skills, particularly in creating engaging image and video posts - Familiarity with the study abroad sector is a plus.

I am in need of a comprehensive business plan aimed at establishing a primary care service targeted at Mental Health services in suburban areas. The plan should encompass vital aspects such as market analysis, operational strategy, marketing approach, and financial projections. Skills and Experience Required: - Prior experience in healthcare business planning is crucial, particularly in primary care services. - Strong understanding of the healthcare needs . - Proficiency in conducting market analysis and developing operational strategies for suburban areas. - Financial planning skills to project costs and revenues. Under standing of US market and EB2- NIW prongs

I'm looking for a local SEO specialist who can help my Australian startup business. We provide local services and currently have a one-page website on Squarespace. The goal is to generate leads from local searches within 90 days. Key requirements: - Optimizing our Google My Business listing - Improving our website content for SEO - Formulating and executing a backlink building strategy - Crafting a comprehensive plan for local SEO and Google Ads Please note, as of now, we don't have any tracking tools set up. A knowledge of setting up Google Analytics or other tracking tools would be a plus, but not mandatory. What matters most is your track record and expertise in local SEO. The ideal candidate for this project should have experience with: - Local SEO strategies and te...

...robust servers and cloud infrastructure to ensure uptime and backtesting on historical data to refine algorithms. Regular updates and optimizations based on market Volatility: Sudden price movements can render signals inaccurate.(Bot Creation, Strategy Implementation, Market Analysis, Integration with IQ Option API / Web Scraping): including testing and implementation of the core functionalities. This covers: Telegram bot setup Integration with IQ Option (API or web scraping) Strategy for market analysis and execution of trades User interaction setup (confirmation for trades) Visual indicators and user interface for the bot Liquidity Issues: Particularly in OTC markets, slippage and delays can affect performance. Ensure the bot with local time trading and

I'm looking for an expert in market strategy specifically within business simulation games. Your primary focus will be on driving sales and optimising a strategic workforce. Key Responsibilities: - Develop comprehensive strategies to boost customer acquisition. - Enhance techniques to improve customer retention. - Create and implement effective sales techniques. Additionally, you'll be tasked with projecting future sales based on your strategies Ideal Skills and Experience: - Proven track record in market strategy within the business simulation industry. - Exceptional skills in sales techniques and customer retention strategies. - Ability to analyze and project future market trends.

I'm looking for an SEO specialist to help increase organic traffic to my website. The goal is to improve my ranking on Google, and ultimately drive more visitors to my businesses. - Keyword Research: I need help identifying the most effective keywords to target. Your expertise in this area will be crucial to the success of the campaign. - SEO Strategy: You will need to develop and implement a comprehensive SEO strategy that encompasses on-page, off-page, and technical SEO. Ideal skills for this project include: - Proven experience in SEO, particularly with Google - Strong understanding of keyword research tools and techniques - Ability to develop and implement effective SEO strategies - Excellent analytical skills to track and report on progress

I'm seeking a proficient trader to manage my prop account with Sure Leverage, initially funded by $50k. - Commission: I offer a 30% commission on net earnings every month. - Trading Strategy: The preferred strategy for this account is Day Trading. - Instruments: The focus will solely be on Forex. - Risk Level: The trading strategy should maintain a Medium risk level. Your role will be to respect the rules of the prop firm while ensuring consistency in our trading endeavors. The ideal candidate should have a proven track record in day trading Forex, with the ability to balance profitability and risk.

I'm looking for a proficient developer to create a T+0 payment gateway for my mobile app. The payment gateway should support various methods, including Credit/Debit cards, Digital wallets, and Bank transfers. Key Requirements: - Integration with a mobile application - Support for Credit/Debit cards, Digital wallets, and Bank transfers - Implementation of stringent security features such as Two-factor authentication, Fraud detection, and Encryption Ideal skills for this project include extensive knowledge in mobile app development and payment gateway integration, with a strong emphasis on security measures. Experience with implementing various payment methods is also essential.

I'm in need of a professional web developer with substantial experience in WooCommerce to create an e-commerce site for selling digital products. Key Requirements: - Design and develop a user-friendly, engaging, and fully functional e-commerce site using WooCommerce. - Implement secure payment gateways suitable for digital transactions. - Ensure the site is optimized for SEO and mobile devices. - Provide post-launch support for troubleshooting and enhancements. Ideal Skills: - Proven track record in WooCommerce development. - Expertise in e-commerce and digital product sales. - SEO and mobile optimization skills. - Excellent problem-solving abilities for post-launch support.

...particularly among new visitors. Key Responsibilities: - Conduct a thorough review and revision of our existing website content, specifically targeting the homepage and landing pages. - Identify areas for improvement and develop new, engaging content based on the approved strategy. - Rewrite and optimize existing content for better engagement. - Collaborate with our web development team to implement content smoothly and ensure a consistent user experience. Ideal Skills and Experience: - Proven experience in website content strategy and optimization. - Strong creative writing skills, with a knack for crafting engaging, audience-appropriate content. - Prior collaboration with web development teams is preferred. - Experience targeting new visitors is a plus. Before we pro...

...Instagram & TikTok ad campaign for my tech company, which specialises in serving the health and fitness sector. The primary objective is to generate leads through a combination of images and carousel content. An understanding of the fitness and health industry, coupled with skills in graphic design and content creation, would be highly beneficial. Key requirements: - Proficient in Instagram ad strategy - Experience in lead generation campaigns - Graphic design skills for creating appealing images - Content creation skills for developing engaging carousel content - Understanding of the health and fitness media industry. Your expertise will help us reach potential clients effectively and boost our business growth. We are looking to launch Ad campaigns across facebook, In...

...AI/tech elements (circuits, neural networks, etc.) but im completely open to ideas - Should look professional and trustworthy 4. Deliverables Required: - Vector files (AI, EPS, SVG) - High-resolution PNG with transparent background - JPEG versions - Monochrome version - Icon version (for favicon/app icon use) - Style guide with color codes and typography 5. Usage Context: - Will be used across digital platforms (website, mobile apps) - Social media profiles - Business documents - Marketing materials Key Concepts to Consider: - Artificial Intelligence - Human Resources - Innovation - Trust - Efficiency - Professional Growth The logo should position us as a modern, trustworthy, and innovative company that uses AI to transform hiring while maintaining the human aspect of recruit...

I'm seeking a talented copywriter to craft engaging blog posts for my website. The ideal freelancer should have a knack for copywriting, with the ability to create captivating and persuasive content that drives traffic and enhances user engagement. Key Requirements: - Proven experience in copywriting, particularly for website content - Strong understanding of SEO and digital marketing principles - Ability to deliver high-quality, error-free content within deadlines - Familiarity with Microsoft Word and Excel Essential Skills: - Exceptional writing and editing skills - Creativity and ability to think outside the box - Basic knowledge of Microsoft Word and Excel - Understanding of website content and blog post requirements

We are looking for a web designer experienced in HubSpot to develop a new marketing website focused on a Product-Led Growth (PLG) approach. This project is a key part of our company's strategy, and we need a professional who can help us create an attractive, functional, and goal-aligned website. (Spain) Project Requirements: Homepage Design: Optimized for lead capture. Centered around a "Get Started for Free" (PLG) approach. Structure of Main Pages: Home. Solutions. Industries. Customer Success Stories. Blog. Knowledge Center/Academy. Pricing. Podcast. Required Experience: Proficiency in designing on HubSpot CMS. Previous experience working with SaaS companies or PLG projects. Familiarity with examples like Miro, Figma, Slack, Factorial, SesameHR, and others. Cre...

I'm looking for a logo for an event for my IT company. The logo should be minimalist in style and need to convey themes such as 'Digital', 'Connecting people', and 'Going forward'. Key requirements: - The logo has to look formal - At least 4 very different concepts Please use abstract digital elements as symbols or icons in the logo. The color scheme should be bright and vibrant colors.

I need a professional NFT trader to evaluate my NFT portfolio based on current market trends and recent sales data. Key Tasks before bidding : Signup is Mandatory : Bidding must confirm the account creation. This is crypto asset evaluation project, you must hold prior experience before bidding.

We are seeking an experienced developer to create a multifunctional NFC reader app. The app should support NFC digital business cards, facilitate NFC payments, and provide a smooth user experience. The ideal candidate will have a strong background in mobile app development, particularly in NFC technology. You will be responsible for designing, implementing, and testing the app to ensure it meets our requirements. If you have experience with similar projects, we would love to hear from you!

...advertising will be focused on social media - so the ideal candidate should have a strong background in this area. - The target audience for the books are secondary school students. The ideal candidate should have an understanding of secondary school students' preferences and be able to tailor the advertising to suit them. Your Responsibilities: - Develop and implement a social media advertising strategy that will effectively reach and engage the target audience, i.e., secondary school students. - Ensure the advertisement campaign is effective and leads to enrollments. - Communicate frequently and provide regular updates on the progress of the campaign. Skills & Experience: - Proven track record in advertising school books or similar educational material. - A deep un...

I'm seeking a creative jingle writer to compose a catchy jingle for a telecalling pitch aimed at promoting a digital product. Key Requirements: - Experience in writing jingles for radio commercial - A knack for catchy, memorable tunes that stick - Understanding of digital product landscape - Ability to convey a promotional message in a fun, engaging way

I'm looking for an expert in SEO and digital marketing who can help me increase the traffic to my website. The main focus of the SEO efforts should be on optimizing my landing pages. Key Responsibilities: - Implement SEO strategies to enhance the visibility of my landing pages. - Utilize social media marketing to drive traffic and generate interest. - Develop and execute an email marketing campaign aimed at increasing website visits. - Manage a Pay-per-click (PPC) advertising campaign to reach a wider audience. Ideal Skills: - Proficiency in SEO, particularly for landing pages. - Expertise in various digital marketing strategies, especially social media marketing, email marketing, and PPC advertising. - Strong analytical skills to track progress and adjust strategies ...

I'm looking for a skilled animator who can create 100 unique, high-quality, Digital 2D, adventure-themed, children's cartoon stories. Each video should be at least 15 minutes long, suitable for YouTube, and devoid of any copyright issues. The stories should be interesting and budget-friendly, allowing me to upload them on YouTube and monetize the channel. Key Requirements: - This project requires a deep understanding of what appeals to children, with an adventurous tone permeating each story. - The ideal freelancer would have experience in creating traditional 2D; Digital 2D; or Cut-out style animations, with a preference for Digital 2D. - Ability to generate engaging, unique stories without infringing on existing copyrights is crucial. - The animator shoul...

I'm in need of a modern cartoon-style design for an alien character named Zorg, for my new meme coin. Key Requirements: - The character should embody a welcoming and happy demeanor. I...character named Zorg, for my new meme coin. Key Requirements: - The character should embody a welcoming and happy demeanor. It should not be scary, but rather cartoonishly appealing. - The design should use bright and vibrant colors. It should stand out and be visually enticing. - Knowledge of modern cartoon design is crucial for this project. Experience with character design, especially for coins or digital currency, will be a plus. Please note, the character doesn't need any specific accessories or features at this stage. Your creativity and understanding of the brief will be key in br...

We are a tourism company seeking a skilled Virtual Assistant with expertise in social media management and email marketing to help grow our online presence and streamline our digital marketing efforts. This is a remote role that requires attention to detail, creativity, and marketing knowledge. Key Responsibilities: Manage and schedule posts on Instagram, Facebook, and LinkedIn. Design and create eye-catching flyers, promotional videos, and graphics using tools like Canva or Adobe. Develop and execute email marketing campaigns via Mailchimp, including designing templates and tracking performance. Monitor and engage with followers on social media to build our brand. Report on campaign performance and suggest improvements. Requirements: Proven experience in social media management ...

I am in need of a skilled professional who specializes in digital restoration of photographs. The project involves working on older photos and enhancing them to improve their quality. Specific Requirements: - Digital restoration of older photographs - Enhancements primarily focused on color correction Ideal Skills: - Expertise in digital photo restoration - Proficient in color correction techniques - Experience with enhancing older photographs

I'm looking for an independent SEO expert who can help resolve various on-page and off-page SEO issues which are hindering its performance on Google Search Engine. The ideal candidate should be experienced, knowledgeable, and committed to delivering exceptional results. I’m not interested in hiring a Digital Marketing Agency, nor am I interested in purchasing a monthly SEO Marketing Plan. Key Tasks: - On-page SEO: - Assistance with meta tags and descriptions - Help with internal linking - Off-page SEO: - Backlink building (delete negative backlinks and replace with 150 new ones) - Enhance current social media engagement strategies The perfect candidate will have a proven track record in SEO, familiarity with Google protocols, and a professional approach to p...