Hussein Gibreel Musa Salih is an accomplished lecturer and researcher at University of Khartoum and University of Geneina, Sudan, with extensive expertise in Digital Business, Business communication, Digital marketing, and cultural communication. proficiency in English, Fluent in Arabic, and advanced in Indonesian Language, he is a reviewer in several journals and has held key leadership roles, including Vice President of the Asian-African Youth Government and President of the Indonesian International Student’s Association. His academic journey includes a Bachelor's in Mass Communication from the University of Khartoum, a Master's in Business Communication from Universitas Padjadjaran, and a PhD in Marketing Management from Universitas Muhammadiyah Yogyakarta. His work is complemented by a strong proficiency in analytics tools such as SPSS, Vosviewer, PLS, AMOS, and NVIVO, and he has contributed to numerous scientific conferences, seminars, and reputable publications.