Hello!
I would like to assist you in conducting a comprehensive retail audit for the Manchester market, where data collection and accuracy are key. With nine years of experience in market research, I am well-prepared to coordinate these audits efficiently, ensuring that every field visit captures essential information about product positioning, competition, and brand communication. Using mobile-based tools, I can gather high-resolution images and real-time data, allowing for a smooth transfer into your app and rapid data validation.
With an understanding of retail dynamics, I will execute 80 weekly visits across seven leading retailers, in line with your specific sampling structure. I’ll also employ best practices in shelf analysis, capturing primary and secondary shelf arrangements, promotional displays, and in-store brand communications, ensuring a complete visual and data profile for each location. Given the flexibility in visiting hours, I can adapt schedules for maximum coverage, ensuring consistent progress.
My goal is to deliver a detailed, actionable retail audit that supports your strategic insights in the chocolate segment. By combining thorough data capture with organized weekly reporting, I’ll ensure you have the insights you need to understand in-store brand impact and consumer visibility.
Warm Regards
NZ