About Deck 'n Role:
Deck 'n Role is an innovative web platform designed for TCG (Trading Card Game) tournaments and RPG (Role-Playing Game) campaigns. It enables players to organize, join, and manage games easily, combining powerful event management tools with an engaging community experience.
Target Audience:
Primary Market: Italy (major cities & gaming communities)
Secondary Market: Europe (with focus on Germany, France, Spain, UK)
User Profiles:
TCG Players & Organizers – Interested in competitive play and tournaments.
RPG Game Masters & Players – Looking for campaign organization and group matching.
Gaming Stores & Clubs – Potential partners for local game events.
Marketing Goals:
- Brand Awareness & Community Growth
- Increase visibility among TCG & RPG players in Italy.
- Position Deck 'n Role as a go-to platform for tournament & campaign management.
- User Acquisition & Engagement
- Drive sign-ups and activity on the platform
- Promote early adoption among game organizers.
- Foster an active community via Discord, social media, and gaming forums.
- Partnerships & Influencer Outreach
- Collaborate with gaming stores, event organizers, and influencers.
Required Marketing Services:
- Social Media Marketing (SMM)
- Facebook, Instagram, Twitter, TikTok
- Community engagement & content creation (memes, guides, event promos)
- Paid advertising campaigns (Facebook Ads, Google Ads)
- SEO & Content Marketing
- Blog posts & website SEO optimization
- Keyword research for TCG & RPG niches
- Press releases and guest articles on gaming websites
- Influencer & Partnership Outreach with gaming stores & tournament organizers
- Email Marketing & Retargeting
- Event Promotion
Budget & Timeline:
- Initial Campaign Duration: 3-6 months
- Budget: Open to proposals (phased approach preferred)
- Performance Metrics: Sign-ups, engagement rate, event participation
Additional Notes:
- Must focus on Italian market first, with phased expansion to Europe.
- Looking for freelancers or agencies with experience in gaming communities.
- Open to creative strategies beyond standard digital marketing.
Hello,
I understand that Deck 'n Role is looking to enhance its presence in the TCG and RPG markets, especially within Italy's vibrant gaming community. My approach will focus on building brand awareness and community growth through targeted social media marketing and engaging content creation that resonates with both players and organizers. I also plan to use SEO strategies to improve visibility and drive user sign-ups, while forming partnerships with local gaming stores and influencers to promote the platform effectively.
I am excited to help establish Deck 'n Role as the go-to platform for tournament and campaign management, not just in Italy, but across Europe as well. I look forward to discussing innovative strategies that align with your marketing goals.
What specific metrics or KPIs are you looking to track during the campaign to ensure its success?
Thanks,
Muhammad Awais