Social Media marketing for Lead Generation. Monthly Job - 16/12/2024 03:51 EST - 18/12/2024 01:58 EST
$15-25 USD / hour
Contract Terms
- Initial Duration: 3 months
- Auto-renewal: Subject to meeting lead generation KPIs
- Contract Value: To be negotiated based on experience
- Performance Bonus: Additional 10% for exceeding quarterly targets
Project Overview
Global Gourmet Brands (GGB) requires a results-driven Social Media Marketing Specialist to develop and execute a comprehensive social media and lead generation strategy. The focus is on creating high-engaging content while generating qualified leads for our hospitality consultancy services.
## Specific Content Requirements
- Daily Posts: 2 feed posts
- Stories: 4-6 per day
- Reels: 5 per week
- Live Sessions: 2 per month
- Monthly Growth Target: 1,000+ organic followers
- Engagement Rate Target: Minimum 4%
- Monthly Reach Target: 100,000+ accounts
- Daily Posts: 1 main post
- Stories: 2-3 per day
- Live Videos: 1 per week
- Monthly Growth Target: 500+ page likes
- Post Engagement Target: 3% minimum
- Monthly Reach Target: 50,000+ accounts
- Posts: 5 per week (weekdays)
- Articles: 2 per month
- Polls: 1 per week
- Monthly Growth Target: 300+ followers
- Engagement Rate Target: 2%
- Lead Generation Target: 20 qualified leads per month
### TikTok
- Videos: 10 per week
- Trending Content: Min. 3 per week
- Live Sessions: 1 per week
- Monthly Growth Target: 2,000+ followers
- Average View Count Target: 1,000+ per video
YouTube
- Long-form Videos: 2 per month
- YouTube Shorts: 8 per month
- Monthly View Target: 5,000+
- Subscriber Growth Target: 200+ per month
Lead Generation Targets
### Organic Leads
- Minimum 50 qualified leads per month across all platforms
- Lead Quality Criteria:
- Business owners/decision-makers
- Minimum annual revenue: $500,000
- Interest in hospitality consultancy
- Budget for services: $10,000+
### Paid Campaign Leads
- Minimum 75 additional qualified leads per month
- Maximum Cost Per Lead: $5
- Conversion Rate Target: 2.5%
- Monthly Ad Budget Management: Up to $200
## Engagement Requirements
- Response Time: Within 2 hours during business hours
- Comment Management: Respond to 100% of comments within 24 hours
- DM Management: 90% response rate within 4 hours
- Community Building: Create 1 engagement campaign per week
## Content Categories Distribution
- Educational Content: 30%
- Behind-the-Scenes: 20%
- Client Success Stories: 15%
- Industry Trends/News: 15%
- Promotional Content: 10%
- User-Generated Content: 10%
## Required Deliverables
### Strategy & Planning
1. Comprehensive Social Media Strategy Document (Week 1)
2. Monthly Content Calendars (Due 1 week before month start)
3. Weekly Hashtag Strategy Updates
4. Bi-weekly Trend Analysis Reports
### Content Creation
1. All platform-specific content as per above requirements
2. 2 premium video productions per month
3. Custom graphics package (20 templates minimum)
4. Photography direction guide
### Reporting & Analytics
1. Weekly Performance Metrics Dashboard
2. Monthly Comprehensive Report Including:
- Platform-wise growth metrics
- Engagement analytics
- Lead generation statistics
- ROI analysis
- Competitor benchmarking
- Trend analysis
- Recommendations for optimization
## Required Skills & Tools Proficiency
- Adobe Creative Suite (Advanced)
- Canva Pro (Expert)
- Video Editing: Premier Pro/Final Cut Pro
- Social Media Management Tools:
- Hootsuite or Sprout Social
- Later or Buffer
- Meta Business Suite
- Analytics Tools:
- Google Analytics 4
- Meta Analytics
- Social Media Native Analytics
- CRM Experience (Hubspot preferred)
## Performance Evaluation Criteria
### Monthly KPIs
- Total Reach: 200,000+ accounts
- Engagement Rate: 3.5%+ average across platforms
- Lead Generation: 125+ qualified leads
- Content Performance: 80% of content meeting engagement targets
- Response Rate: 95%+ to comments and messages
### Quarterly Goals
- Lead Quality Score: Minimum 7/10
- Lead Conversion Rate: 15%+
- Brand Sentiment Score: 85%+
- ROI on Paid Campaigns: 300%+
## Required Work Schedule
- Available during business hours (9 AM - 6 PM EST)
- Weekend monitoring (2 hours per day)
- Attendance at weekly strategy meetings
- Monthly performance review sessions
## Application Requirements
1. Detailed portfolio of social media marketing work
2. Case studies of successful lead generation campaigns
3. Sample content calendar for first month
4. Proposed strategy outline
5. Expected compensation range
6. Three professional references
7. Tools and software proficiency list
## Selection Process
1. Portfolio Review
2. Initial Interview
3. Practical Test (48-hour content creation challenge)
4. Final Interview with Strategy Presentation
5. Reference Check
6. Contract Negotiation
Project ID: #38904332
About the project
24 freelancers are bidding on average $17/hour for this job
Hi, Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to More
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