Graduated in Marketing with a specialty in Advertising from the Universidad del Valle de México
ICE Traditional Channel Course by the Coca-Cola System Development Center
Effective project management course by FINDES
Advisor Course by Nielsen
Generated Awareness Course by the Coca-Cola System Development Center
SEO and SEM course with Sebastián Galanternik
Extensive knowledge of Adobe Photoshop, Audition, Illustrator, Spark, Premiere and Indesign
Extensive Management of RRSS & Digital Marketing
CSS Course
HTML5 Course
Excel Maters Course by the Coca-Cola System Development Center
VBA Course Coca-Cola System Development Center
PROFESSIONAL EXPERIENCE
Company: Beetle Parts & Accessories
Description: Own entrepreneurship
Period: 2018-CURRENT
Positions: Owner
Company: Bonafont
Description: Leading company in the sale of water nationwide
Period: 2017-2018
Positions: Sales Leader
Responsibilities:
• Take the leadership of 9 pre-sales routes including the responsibility of the team with the highest
volume load within the HUB was achieved to develop several pre-sales won the first places
in jaguar discipline.
Company: Lechera Guadalajara S.A. of C.V.
Description: Company dedicated to the marketing of dairy
Period: 2017-2017
Positions: Warehouse Manager
Responsibilities:
• Make decisions within the Toluca cedis in charge of the commercial area, administration and warehouse
as the maximum figure in charge of the entire operation of the cedis, know the processes derived from the
dairy products and their distribution in refrigerated trucks.
Company: Coca-Cola EMSA
Description: Corporate with presence in the states of Hidalgo Puebla and Morelos with more than 52,000
bbbbbbbbbb points of sale 14 distribution centers and 2 production plants.
Period: 2015-2017
Positions: Market Intelligence Executive, Refrescos Frutales Portfolio Executive,
Developer Refrescos Frutales, Sales Manager
Responsibilities:
• As a Market Intelligence Executive I had the opportunity to learn how to make
commercial restructuring sales analysis route profitability and customer clustering with
based on sales data and sales competition.
• As Executive of the Refrescos Frutales portfolio, my responsibility was to monitor the
development of brands within the territory, Market Share indicators were evaluated,
Coverage, Volume and execution. The challenge was to take the portfolio from a decrease in volume of
11.2% vs AA at growth of 2.1 vs AA with months of double-digit growth.
• As Developer Refrescos Frutales, the responsibility was to take the leadership of 6 routes of
Specialized pre-sale in the Fruit portfolio within the RTM territory of Cuautla Morelos, we achieved
consolidate the coverage of the 2lts RP package with the aim of growing in Market Share
we achieved a historic 60% coverage of all clients served by the cluster.
• As Sales Manager I had the opportunity to be the leader of 8 pre-sale routes and 8 deliveries.
serving more than 1,300 clients in the urban area of Cuautla
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Expérience
Emprendimiento propio
oct., 2018 - Présent
•
6 ans, 2 mois
Escarabajo Refacciones & Accesorios
oct., 2018 - Présent
•
6 ans, 2 mois
REALIZO TODA LA ESTRATEGIA Y OPERACION
oct., 2018 - Présent
•
6 ans, 2 mois
Lider de ventas
août, 2017 - oct., 2018
•
1 an, 2 mois
Bonafont
août, 2017 - oct., 2018
•
1 an, 2 mois
Responsabilidades:
• Tomar el liderazgo de 9 rutas de preventa incluyendo la responsabilidad del equipo con la mayor
carga de volumen dentro del HUB se logro desarrollar a varios preventas ganado los primeros lugares
en disciplina jaguar.
août, 2017 - oct., 2018
•
1 an, 2 mois
Ejecutivo de inteligencia de mercado, Ejecutivo de portafolio Refrescos Frutales, Jefe de ventas
janv., 2015 - déc., 2017
•
2 ans, 11 mois
Coca-Cola EMSA
janv., 2015 - déc., 2017
•
2 ans, 11 mois
Como Ejecutivo de Inteligencia de mercado tuve la oportunidad de aprender a realizar
reestructuras comerciales análisis de ventas rentabilidad de rutas y clusterización de clientes con
base a datos de venta y competencia de venta.
janv., 2015 - déc., 2017
•
2 ans, 11 mois
Formation
Universidad del Valle de México
2008 - 2012
•
4 ans
mercadotecnia
Mexico
2008 - 2012
•
4 ans
Vérifications
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