Dalip is a content writer who speaks your brand. She is focused on helping marketers write more persuasive, believable and usable content. Her 13+ years of experience as a freelance journalist with The Times Of India taught her to balance the right blend of emotions to strike the chord with readers. Her strength is original content with the right blend of personal touch and a selling strategy. She inevitably brings out a human angle that resonates with the customers in her content. She knows that more than 1/3rd of consumer decisions are based on emotions, not facts. Nature of engagements: Web content, Articles, Blogs, Creative Content, Social Media Promotions, and SEO. As the still unseen writer once said, “It took me this book to enjoy this cup of coffee” when asked how often he goes on vacations. The promising quality of the writer then never remained a question. Let her take care of the writing part for you, while you see the promising growth in terms you choose.