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Meg M.
@TripMMM
4,9
2
3,5
3,5
100%
Experienced B2B Content Marketing Professional
$75 USD / Heure
・
United States (6:32 PM)
・
Inscrit depuis le mars 2, 2013
$75 USD / Heure
・
An experienced marketing executive with expertise in information technology, health and wellness, and higher education. Meg has helped B2B companies such as MINDBODY (SaaS) and Digital West Networks (telecom) achieve rapid growth through demand generation and content marketing strategies. She also led efforts at the University of Wisconsin - Madison to motivate 70,000+ faculty, staff and students to embrace new and emerging information technologies.
In 2013, she founded a kayak paddle manufacturing company, expanding her knowledge of B2C marketing strategies, product development and distribution. She currently assists small businesses, B2B companies, solopreneurs and ad agencies with strategic content creation, all forms of writing, website design, SEO and lead generation. She has an MBA, credits towards an MFA in Journalism, and is committed to high-quality, original content
- Blog Writing & Web Content (SEO)
- Content Strategy & Content Creation (Infographics, Ultimate Guides, etc.)
- Web Design (Wix)
- Technical Writing, Reports, Press Releases, Brochures & Newsletters
- Email Campaigns/CRM (HubSpot)
- Graphic Design, as needed
- Social Media Marketing
Visit [login to view URL] for my full portfolio and services.
Meg worked with us to significantly fine-tune our sales collateral copy. Her marketing expertise was invaluable. Professional, easy to work with. Would rehire in a beat.
With 20+ years of B2B marketing experience under my belt, I transformed those skills into supporting businesses and entrepreneurs with web design, content creation and marketing services. I’ve created more than 400 SEO-optimized blogs, white papers, infographics, social media assets and websites across a range of industries. They include SaaS, insurance, FinTech, information security, digital marketing, health and wellness, adaptive sports and construction. www.mccallmarketingcontent.com
févr., 2018 - Présent
•
6 ans, 10 mois
Vice President of Marketing
janv., 2013 - févr., 2018
•
5 ans, 1 mois
Digital West Networks Inc. (Acquired by Astound Business Solutions in 2021)
janv., 2013 - févr., 2018
•
5 ans, 1 mois
Digital West delivers Internet, phone and cloud technologies to businesses. Responsible for all content development, lead generation, website and SEO, advertising and budget management. I modernized the company's marketing technologies, including implementing HubSpot. During my tenure, I increased leads an average of 103% per year for five years, increased revenue 420%, and more than doubled number of customers. www.digitalwest.com Note: Company acquired by Astound Business Solutions in 2021.
janv., 2013 - févr., 2018
•
5 ans, 1 mois
MINDBODY
juil., 2009 - août, 2012
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3 ans, 1 mois
Director of Strategic Planning & Communications
oct., 2011 - août, 2012
•
10 mois
MINDBODY (NASDAQ: MB) provides SaaS business management software to 80,000+ wellness businesses worldwide. This newly created position led the organization’s strategic planning efforts and focused on systems improvements throughout the company, preparing it for its Independent Public Offering (IPO).
Director of Marketing
juil., 2009 - oct., 2011
•
2 ans, 3 mois
Used data-driven strategies to lead a team of 17 to execute all aspects of marketing and communications, focusing on lead generation and increasing ARPS. Managed a $5+ million budget. Responsibilities included permission marketing, content generation, SEO, advertising, web analytics, graphic design and tradeshows. Helped the organization achieve 70% y/y growth; increased recurring revenue 74%; and reduced COA by $170 per client due to increased efficiencies. www.mindbodyonline.com
juil., 2009 - août, 2012
•
3 ans, 1 mois
Formation
University of Wisconsin-Madison
2009 - 2010
•
1 an
Masters of Fine Arts in Journalism Begun
United States
2009 - 2010
•
1 an
Cardinal Stritch University
1992 - 1995
•
3 ans
Masters of Business Administration
United States
1992 - 1995
•
3 ans
University of Wisconsin-Madison
1984 - 1992
•
8 ans
Bachelor of Arts
United States
1984 - 1992
•
8 ans
Certifications
US English
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