To solve the rebranding project for CALE PARTY SUPPLIES, the following technical approach will be employed:
1. Conduct a thorough analysis of the existing brand elements, including the logo, font, and color scheme to identify key design aspects that need to be retained.
2. Create a cohesive design strategy for CALE GROUP, CALE PARTY SUPPLIES, CALE DIGITAL, CALE CRM, and CALE IMPORTS, ensuring a consistent visual identity across all brands.
3. Redesign the main logo and associated icons, incorporating the existing dog element into each brand to maintain brand recognition and coherence.
4. Develop new logos and icons that exude a fun, playful style while also adhering to a modern and sleek design aesthetic.
5. Implement color variations, icon modifications, and font adjustments as needed to differentiate each brand while maintaining a unified look.
6. Utilize Adobe Creative Suite (Illustrator, Photoshop) for logo creation and design customization.
7. Test the new branding elements across different platforms and mediums to ensure compatibility and visual appeal.
8. Integrate the updated logos and icons seamlessly into the websites, products, and services associated with each brand.
9. Optimize the design elements for performance by ensuring they are scalable, load quickly, and are suitable for various screen sizes.
10. Conduct user feedback sessions and iterate on the designs based on client input to ensure satisfaction and alignment with brand goals.