I'm looking for a skilled branding expert to create a unique and inviting brand package for my company, Come2Aruba.com. The brand should primarily target tourists and convey a warm and welcoming feeling.
Key Points:
- **Brand Identity:** I need a comprehensive branding package that includes but is not limited to style, colors, type of imagery (We have our own photographer), font text, and overall website style (we have our own web developer).
- **Logo:** I’m also seeking a logo that encapsulates the essence of our company and resonates with tourists. the two can be the accent.
- **Experience:** Prior experience in creating brands for tourism and accommodation sectors will be a huge plus.
- **Understanding:** An understanding of Aruban culture and tourism will be beneficial and also, knowledge of what is currently on the market will help. Meaning, do not go make a tropical looking logo because all of the logos on the island currently that offer accommodation services have tropical looking logos.
It's important that the brand and logo reflect the company's core service, which is accommodation booking. A successful freelancer for this project will have a knack for understanding our target market and be able to translate that into a visual identity that resonates with tourists looking to visit Aruba.
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These are the ones I do NOT want to look like. Needs to be totally different.
I need someone who checks what is already on the market, so we do not do like any other.