Sports
Business of Golf
Texas quarterback Quinn Ewers signs NIL deal with non-alcoholic brewing company: 'Trying to have a good vibe'
Texas Longhorns quarterback Quinn Ewers has signed an NIL deal with Athletic Brewing, a non-alcoholic beer company, ahead of the 2024 season.
Babe Ruth's jersey from iconic 'Called Shot' game could fetch $30 million at auction
Debate may still rage over whether Ruth called his home run in Game 3 of the 1932 World Series, but his jersey during that two-homer game will be up for auction.
Macklemore's Bogey Boys continues to impact golf lifestyle on and off course with Ebbets Field Flannels collab
Rapper Macklemore became obsessed with golf thanks to his manager, Ben Secord. Bogey Boys quickly became a golf lifestyle brand, which now collaborates with another Seattle-based staple.
Dallas Cowboys are first sports team to surpass $10 billion in value
Sportico's latest rankings of NFL team values has the Dallas Cowboys worth more than $10 billion for the first time, outpacing every other organization in sports.
WME Sports leading the charge in ever-growing sports content space through authentic storytelling
In a saturated sports content market, being able to stand out among the rest of the pack is crucial, and WME Sports is helping clients do that with a wide range of projects.
McDonald's France tries to cope as Steph Curry breaks fans' hearts, threatens to remove sauce
McDonald's France has found a clever way to stick it to Stephen Curry after he crushed the hopes of the country in the men's basketball gold medal game.
Lydia Ko wins gold in the women's Olympic golf tournament, qualifies for LPGA Hall of Fame
On Saturday at Le Golf National, Lydia Ko won gold medal at the women's Olympic golf tournantment giving her the full complement of Olympic medals.
Team USA's Rose Zhang keeps gold medal dreams alive heading into final round of Olympic golf tournament
Rose Zhang is two shots off the top spot on the leaderboard heading into the final round after eagling the last hole at the 2024 Olympic golf tournament Friday.
Netflix selects CBS Sports to handle production for slate of Christmas Day NFL games
The agreement between the NFL and the streaming giant marks the first time Netflix has licensed the rights to the nation’s most popular sports league.
Olympic swimming pool heated by AI data center
Equinix's PA10 facility in Paris exports heat from the AI data center's server arrays to the Olympic Aquatics Centre, where it helps warm a swimming pool used at the Summer Olympics.
Morgane Metraux rides sensational front nine to top of leaderboard after day 2 of Olympic golf tournament
Morgane Metraux soared up the leaderboard at Le Golf National Thursday with an impressive front nine during the second round of the Paris Olympics women's golf tournament.
Celine Boutier races out to big lead after Day 1 of Paris Olympics women's golf tournament
On Wednesday at Le Golf National, the Frenchwoman Celine Boutier shot a lights-out 7-under par to race to the lead in the first round of the women's Olympics golf tournament.