In order to determine the best domain registrars for small businesses, Forbes Advisor researched providers in the space and narrowed it down to the 11 top providers. We analysed them across five primary categories for a total of 12 different metrics. Then, we gave more weight to the features that matter most to small businesses.
Here are the metrics we used to evaluate the top domain name registrars.
Introductory and renewal pricing
Pricing is one of the driving factors in determining which of the leading domain name registrars are the best. This accounts for 40% of our scoring. Domain name pricing is notoriously tricky – many registrars offer low-cost introductory pricing, followed by a steep increase in pricing upon renewal. By looking at both the intro and renewal rates, we got a complete picture of long-term affordability.
Features and inclusions
While most domain registrars offer largely the same feature set, there are common features that many overlook, which is why we weighed this at 30% for our scoring. For example, the inclusion of domain name privacy, domain transfers, security and business email. We considered which providers offered these to determine further which ones offer the best value for the price.
Ease of use
It can be difficult enough to find an available domain name, but it shouldn’t be difficult to use a domain registrar’s site to buy a domain. Additionally, upon purchasing a new domain, it should be as easy as possible to connect your new domain to your content management system (CMS).
We combine features, value for the money, popularity and ease of use to account for 10% of our total score.
Educational resources
Domain registrar services should also help connect domains to websites through educational resources and guides. Not only should these be very easy to follow, but there should also be step-by-step instructions for all of the leading content management systems (for example, WordPress, Squarespace and Shopify).
Third party user reviews
To gain insight into how users find these domain registrars, we looked at third-party user reviews. We considered how the providers were rated and what users like and dislike about the various domain registrars.
First hand expertise
As straightforward as buying a domain should be, users often discover nuances during the checkout process or after becoming a customer. To avoid any surprises, we included our insights gathered from first-hand experience using these domain registrars.