Small Business
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High Profit Passive Revenue Ideas To Start As A Business Owner
5 high-profit passive revenue strategies for founders: Create digital products, e-commerce stores, YouTube channels, online courses, and self-publish books.
Bootstrapping Your Unicorn: Bernard Arnault’s 7 Keys To LVMH Success
Arnault's rise from a small town to the top of global luxury is extraordinary. Here are 7 key lessons from his journey for entrepreneurs eager to build their own giants.
Subconscious Persuasion: How Brands Can Appeal To Consumers' Emotions
Brands can easily (and cost-effectively) tap into consumers' emotions with sounds, scents and colors.
Tips For Getting Your Book To Trend On Social Media
Social media websites let you talk directly to possible readers, create excitement about your book, chat with fans and show off your work in fun ways.
Is Marketing Dead? For High-Expertise Fields, Excellence Is The New Currency
For industries that require extreme precision and skill, the most valuable asset a professional can offer is the ability to consistently deliver superior results.
How U.S. Tech Companies Are Leveraging Soccer To Expand Brand Reach
Leagues have made soccer a fertile ground for fan engagement and an excellent channel for marketers.
Corporate Social Responsibility: A Strategic Imperative For Modern Businesses
In a world where doing good is increasingly synonymous with doing well, CSR can be a win-win proposition for everyone involved.
Are We Getting Ice Cream? Successful Surveys Go Beyond Writing The Questions
While it is technically easy to create a survey with technology, creating an effective survey that will yield actionable results is not so simple.
The Key To Long-Term Success? A Sound Business Model
A sound business model has five interconnected components.
Why DEI Matters More Than Ever In The Face Of MEI
A new ideology is taking root in some corporate sectors called merit, excellence and intelligence (MEI), but we still need DEI. Here's how to renew your commitment.