Our Mission

Smart Financial Decisions Made Simple

Forbes Advisor is dedicated to helping you turn your aspirations into reality. We do this by providing you with the knowledge and research you need to make informed financial decisions you can feel confident in, so you can get back to doing the things you care about most.
This mission is not something we take lightly. We promise to keep you up to date on how the world around us impacts your bottom line and to arm you with clear, impartial, research and information you can trust, so making decisions about your money becomes simple, not stressful.

Our Team

The Forbes Advisor editorial team boasts decades of experience in the personal finance space. We’re passionate about helping you make the financial decisions and choose the financial products that are right for your life and goals.

The team brings rich industry knowledge to Forbes Advisor’s coverage of superannuation; home loans and property; insurances, such as car, travel and life; banking and investing; and credit cards and debt. Our priority is ensuring the coverage, reviews and information we bring you is backed by research, deep expertise and strong journalistic credentials.

Editorial Policies

The Forbes Advisor editorial team is independent and objective. Our reviews and “best of” guides are created using strict, published methodologies and are driven solely by the editorial team in concert with industry professionals as needed. Content is informed by in-depth research, independent data gathering, analysis and expert insights.

Our Business

Journalistic integrity is the key to our success. To support our reporting work, our business team (a group separate from our editorial team) reviews our content after it’s written and identifies potential advertising opportunities. That team then secures compensation from some of the brands identified in our content.

These commissions enable us to provide expertly written, research-backed, data-rich content for free to our readers. To learn more, visit our advertising disclosure page.

Our Team

  • Editorial

Katie Doyle

VP of Content, Forbes Marketplace

Katie is an award-winning journalist who has led the editorial teams at Bankrate, HerMoney, Interest, Bargaineering and Bankaholic. She has covered, assigned and edited personal finance and related content at national web publications and newspapers for more than a decade.

Johanna Leggatt

Lead Editor, Australia

Johanna Leggatt is the Lead Editor for Forbes Advisor, Australia. She has more than 20 years' experience as a print and digital journalist across personal finance and news, including with Australian Associated Press (AAP) and The Sun-Herald in Sydney. She is a former digital sub-editor on The Guardian and The Telegraph in the UK, and lives in Melbourne.

Sophie Venz

Deputy Editor, Australia

Sophie Venz is an experienced editor and features reporter, and has previously worked in the small business and start-up reporting space. Previously the Associate Editor of SmartCompany, Sophie has worked closely with finance experts and columnists around Australia and internationally.

Our News & Press

Contact us:

Australian Editorial Inquiries

Contact Australian editor, Johanna Leggatt

jleggatt@forbesadvisor.com

Media Inquiries:

awards@forbesadvisor.com

Partnership Inquiries:

editors@forbesadvisor.com