In The File: Southwest Airlines' Design System Journey

Since 1971, Southwest Airlines has been synonymous with friendly, reliable travel. But as they grew, translating that mission into a consistent digital experience for 137 million customers was challenging.

Join Shane Maris, Design System Product Manager, and Jenny Hou, Software Engineer, as they share how Southwest implemented their first design system from scratch. Discover how Figma powers their Design Token Playbook, boosts collaboration, and seamlessly connects design and development with features like variables and Dev Mode.