Kashmira K.

Strategic marketing executive with a proven track record of elevating brand performance and capturing new market opportunities through compelling product positioning, targeted consumer insights, and cross-functional leadership. I excel in synthesizing diverse data points to craft cohesive brand visions, product innovations, and go-to-market strategies that seize market and white-space opportunities to drive business growth. I offer freelance expertise in the following areas: **Brand Planning and New Product Strategy: Develop comprehensive brand strategies and product roadmaps, aligning your vision with market demands and consumer insights. **Consumer Research & Insights: Conduct in-depth consumer, category, and competitive research to uncover valuable insights and actionable recommendations. **Go-to-Market Strategy: Create 360-degree integrated marketing campaigns, positioning, and communication strategies. **Product Innovation: Conceptualize and develop new products that meet consumer needs and align