LinkedIn Specialist & Technical Content Creator

Job Description: Grey Consulting Services LLC is seeking a skilled LinkedIn Account Specialist & Technical Content Creator to enhance our LinkedIn presence and effectively engage our target audience within the electrical engineering, data center, and construction industries. This role combines LinkedIn account management, technical writing, and content strategy expertise to showcase our company as a leader in engineering and consulting services. The ideal candidate will manage our LinkedIn Company Page and optimize the profiles of our founder and executives, ensuring they accurately reflect their extensive expertise in areas such as electrical engineering, Virtual Design Construction (VDC), and project management. A strong ability to research, write, and communicate complex technical concepts in a professional and engaging manner is essential. A willingness to learn about our specific industry is crucial to crafting authentic and impactful messaging. Key Responsibilities LinkedIn Platform Management Develop, optimize, and manage the Grey Consulting Services LLC LinkedIn Company Page to reflect our brand identity and industry leadership. Update and maintain LinkedIn profiles for the founder and key executives, aligning them with their professional accomplishments and the company’s objectives. Leverage LinkedIn features such as Showcase Pages, LinkedIn Ads, and Groups to maximize visibility and engagement. Use LinkedIn networking tools to foster professional relationships with industry stakeholders, potential clients, and influencers. Stay current with LinkedIn’s evolving algorithms and tools to ensure content strategies are optimized for maximum impact. Technical Content Creation and Strategy Research and create industry-specific LinkedIn posts, articles, and updates that highlight our expertise in engineering consultancy, VDC, and SaaS development. Develop thought leadership content that positions Grey Consulting Services LLC as a trusted partner in the electrical and construction industries. Collaborate with internal teams to craft multimedia content, including infographics, videos, and visuals, to support written posts and enhance engagement. Tailor content to address challenges and opportunities in the data center, electrical engineering, and project management sectors. Community Building and Engagement Engage with LinkedIn followers by responding to comments and messages professionally and promptly. Actively participate in relevant industry Groups and discussions to build thought leadership and credibility. Build and maintain relationships with key influencers and industry decision-makers to amplify brand visibility. Promote company milestones, events, and services through engaging LinkedIn content. SEO and Hashtag Strategy Implement SEO best practices to optimize content for LinkedIn and external search engines. Develop and execute a hashtag strategy tailored to our industry for broader reach and engagement. Analyze performance metrics and adjust strategies to ensure alignment with engagement and lead-generation goals. Analytics and Reporting Track LinkedIn analytics, monitoring KPIs such as engagement rates, follower growth, and conversions. Prepare performance reports and actionable recommendations for stakeholders to improve future campaigns. Use data-driven insights to refine strategies and enhance content effectiveness. Marketing and Branding Ensure all LinkedIn content aligns with Grey Consulting Services LLC’s brand voice, values, and visual identity. Support B2B marketing strategies by creating content that drives lead generation and engagement within the professional community. Collaborate with marketing and sales teams to integrate LinkedIn initiatives into broader company campaigns. Qualifications Experience and Skills Proven experience managing LinkedIn accounts, including Company Pages and executive profiles. Strong technical writing skills with the ability to translate complex industry topics into accessible and engaging content. Familiarity with LinkedIn algorithms, features, and tools such as Ads, Groups, and Analytics. Proficiency in collaborating on or creating visual content to complement written messaging. Experience with SEO and hashtag strategies tailored to LinkedIn audiences. Analytical mindset with expertise in tracking and interpreting LinkedIn performance metrics. Self-starter with excellent organizational and time-management abilities. Preferred Skills Willingness to learn and adapt to the electrical engineering, VDC, and data center industries. Strong interpersonal skills for collaboration with internal teams and external partners.