Rise & Close Branding Revamp

Tila: Closed
Palkinto: $100
Vastaanotetut työt: 285
Voittaja: sadatsoisob

Winner

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Project Brief for Rise & Close Branding
Overview:
Rise & Close is a modern, relatable newsletter designed for Gen Z professionals in sales and marketing, particularly SDRs (Sales Development Representatives) and aspiring salespeople. The brand focuses on empowering young professionals with actionable strategies for career success while emphasizing the importance of physical and mental well-being.

Brand Values:
Empowerment: Helping readers take control of their careers and lives.
Growth: Encouraging a mindset of continuous improvement and learning.
Balance: Promoting the importance of physical and mental health in achieving success.
Relatability: Speaking directly to the challenges and aspirations of Gen Z professionals.
Actionability: Providing practical, immediately usable advice.

Visual Style:
Modern and Minimalist:
Clean, bold typography (think sans-serif fonts like Montserrat, Poppins, or Bebas Neue).
A simple, sleek layout that’s professional yet approachable.
Color Palette:
Open to suggestions
Imagery and Icons:
Subtle upward elements like arrows, steps, or gradients to represent growth.
Clean, abstract visuals that symbolize sales, success, and well-being.
Avoid overly corporate or traditional sales imagery (e.g., handshakes, dollar signs).

Logo Concept:
Text-Based Logo:
Primary focus on the name Rise & Close in a bold, modern font.
Incorporate upward movement into the design (e.g., steps or a rising arrow integrated subtly into the letters).
Optional Icon:
A minimalist ladder, arrow, or sun rising behind the text.
Should complement the text and be scalable for use on social media, email headers, and website favicons.

Tone of Voice:
Confident and Motivational:
Speak directly to young professionals with energy and optimism.
Relatable:
Avoid jargon; use modern, conversational language.
Action-Oriented:
Focus on clear calls to action and inspirational messaging.

Deliverables:
Logo:
Primary logo (full version with text and optional icon).
Simplified logo for small spaces (e.g., favicon or social profile image).
Brand Guidelines:
Font and color palette recommendations.
Examples of logo placement on different mediums (e.g., website, email).
Website and Social Media Mockups:
Header design for the homepage.
Instagram/Twitter post templates with the brand’s visual identity.

Reference Points:
Here’s what the brand needs to convey:
Energy and ambition without feeling overly aggressive.
Modern, sleek design that feels approachable to Gen Z.
A balance between professionalism (sales) and human connection (wellness).