Track your wins and build on them.
Connect engagement on your site to a particular email subscriber with conversion tracking.
And because knowledge is power, use this information to build a successful, converting, revenue-generating email powerhouse.
Amplify successes based on your conversions.
Available through FeedBlitz Accel and FeedBlitz Enterprise, conversion tracking allows you to set and track goals based on subscriber activity. When a goal has been reached — a purchase made or landing page visited, for example — the goal will be marked as complete in your dashboard, providing valuable insight into the behaviors and actions of your subscribers.
This insight will help you create targeted campaigns not only for subscribers who have reached goals, but to design paths encouraging more subscribers to complete goals as well. The opportunities are wide open.
Connect site activity to subscriber engagement.
While engagement metrics track opens and clicks in your email campaigns, conversion tracking follows email subscribers who click a button or link and are taken to your site.
From here, working with a page speed-safe script, you can designate the actions and steps any email subscriber will need to take to complete a conversion goal. Which actions and steps a subscriber must complete are completely up to you as you create the path of all conversion goals.
Set the goals most impactful and valuable to your growth.
Conversion goals are as unique as your site and objectives. This is why you can create unlimited goals to track the activity between your emails and site(s), with unlimited amounts of steps or actions a subscriber should take.
Example goals could be:
| Completing a purchase. |
| Visiting a landing page. |
| Making a purchase of a set value. |
| Search for specific key words or phrases. |
Each goal you create gives the option to set a dollar amount, creating an additional avenue to measure a program’s or project’s overall return on investment.
Automate your subscriber management based on successful conversions.
Once a conversion goal has been met, subscribers can automatically be tagged, added to a group, sent a funnel sequence, and more based on the parameters of the goal.
Then work with the power of real-time data to track the overall success of your goals, identify which goals to adjust, and which goals are worth repeating and highlighting.
With FeedBlitz conversion tracking you can:
| Connect a subscriber’s email engagement to their engagement on your site or landing page. |
| Boost conversions by studying and replicating completed conversion goals. |
| Create targeted email campaigns to connect with subscribers who have completed a goal. |
| Increase revenue and engagement by replicating successful conversion goal paths. |
| Design unique conversion goals to offer the best outcome for your needs. |
| Automate subscriber management based on the parameters of completed goals. |
 | Connect a subscriber’s email engagement to their engagement on your site or landing page. |
| Boost conversions by studying and replicating completed conversion goals. |
| Create targeted email campaigns to connect with subscribers who have completed a goal. |
| Increase revenue and engagement by replicating successful conversion goal paths. |
| Design unique conversion goals to offer the best outcome for your needs. |
| Automate subscriber management based on the parameters of completed goals. |