Life with GDPR: Data Compliance for Emails
As we wrote in our previous GDPR post, GDPR: Email Marketing Compliance Update and FAQs, the General Data Protection Regulation was like “Y2k for privacy.” In a post-GDPR deadline world, the analogy is even more fitting – like Y2k, the world didn’t end, because of the work most affected organizations put in to ensure that…
Read More
Tips for Promoting Holiday Marketing with Email
Every year the holiday season seems to start earlier and earlier with more and more competition. The holidays provide a great opportunity to connect with customers both new and old, but how do you get them through the door (or into their inbox)? If you’re looking to promote holiday sales and events, a great answer…
Read More
GDPR: Email Marketing Compliance Update and FAQs
As you are no doubt aware, the EU’s GDPR regulations come into force May 25th. These are a big deal, and affect every online web site, regardless of whether the site or the business it serves is in Europe. A great way to think about GDPR is that it’s “Y2K for Privacy” – it’s a…
Read More
4 Tags to Help You Send Better Emails
On a regular old Tuesday afternoon, two emails show up in Drew’s inbox, both from a software developer, and both to deliver an update on a popular graphic design tool. The first email, sent to an entire email list, starts off: The second email, sent only to a portion of the same…
Read More
Grow Your Sales Using Facebook Lookalike Audiences
Let’s talk about your ideal subscriber. We’ll call her Sally. She has all the traits of a real top performer when it comes to your mailing lists. She opens nearly every email, clicks your links regularly, offers feedback when requested, and has even purchased a few of your products. Subscriber Sally is la crème de…
Read More
Target Top Subscribers in 15 Seconds or Less
Working with segmentation by engagement levels to boost your email marketing to the next step. Top students in school are easy to identify based on grades. Top sales associates are determined by revenue, and top marathoners are tallied by times. But what about top email subscribers? Email marketing uses metrics such as open rates, clicks,…
Read More
5 Funnels to Increase Subscriber Engagement
Let’s play a game! Which subscriber would you rather have? Subscriber A – Joins your list, stays for a few years, opens emails regularly (every 2 or 3 emails), but has never forwarded your content or shared it on social channels. A consistent subscriber, yet you’ve never interacted with this person and don’t know what…
Read More
Holiday Email Campaigns Made Simple
The holiday season seems to move into our lives and stores earlier and earlier. Christmas decorations appear on shelves before Halloween. Stores make space for Halloween costumes before summer’s end. No longer is there an official start to the holiday season. And no matter how soon decorations and discounts start to pop up, you still…
Read More
New: Drag, Drop and Deliver!
Creating dynamic, functional emails formerly required a graphic designer, or spending hours at the computer editing code yourself. Simple actions such as dropping images where you like, or easily moving elements from one part of the template to another called for multiple steps; adding video in an email-app-friendly form could often be worse with unpredictable…
Read More