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Experian Business
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Marketing
Marketing Solutions
Monthly Sector Insights
Welcome to Experian’s Monthly Sector Insights blog, your monthly go-to resource for the latest trends and analysis of consumer spending across key sectors.
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Marketing Solutions
Google’s cookie turnaround
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Marketing Solutions
Ask the Expert: Top questions from brands and agencies
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Marketing Solutions
Ask the Expert: Audience insights for advertising agencies with IPA
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Guide
Cookieless targeting: Six alternatives for targeted marketing
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Marketing insights webinar – The future of UK travel and leisure
Behavioural segmentation
|
Demographic segmentation
Yield optimisation strategies for publishers in a cookieless world
Advertising targeting and media buying
|
Marketing
Cookie Deprecation: How to prepare for a cookieless future
Advertising targeting and media buying
|
Marketing
Understanding mobility data and how it supports decision-making
Behavioural segmentation
|
Demographic segmentation
Using data to inform expansion planning for Village Hotels
Behavioural segmentation
|
Demographic segmentation
Ask the Expert: Commerce media in digital advertising with PubMatic
Advertising targeting and media buying
|
Ask The Expert
Marketing insights webinar – Unwrapping consumers’ Christmas behaviours
Attitudinal segmentation
|
Behavioural segmentation
Empowering emission insights: Harnessing data for a greener tomorrow
Behavioural segmentation
|
Geographic segmentation
Geographic and geodemographic segmentation in marketing
Geographic segmentation
|
Marketing
What is demographic segmentation?
Demographic segmentation
|
Marketing
Ask the Expert: Sell-side targeting in digital media with PubMatic
Advertising targeting and media buying
|
Ask The Expert
Understanding psychographic segmentation and working with data
Attitudinal segmentation
|
Marketing
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