Cannabis has long played a significant part in San Francisco’s history, and that history is now on display at the public library as part of the city’s inaugural Evergreen San Francisco Week

The 4/20 event is now budding beyond just the mobs of stoners at Hippie Hill, as the SF Chamber of Commerce is throwing cannabis events to draw the more upscale tourism dollar, and several dispensaries equipped with smoking lounges have live music, DJs, or comedy scheduled if you prefer a mellower scene to the large crowds.

The end of April is almost here, bringing with it longer days, plenty of sunshine, and a very California holiday celebrating the humble plant that boasts as many nicknames as it does misconceptions. The big, annual party celebrating 4/20 at Golden Gate Park’s Hippie Hill is back after two years of forced cancellations.

The Hippie Hill gathering is just one of many cannabis-centric festivities included in a slate of weed-related events that are being promoted under the banner of Evergreen San Francisco.

KTVU's Claudine Wong speaks with Rodney Fong, President and CEO of the San Francisco Chamber of Commerce about the culture and history of cannabis in San Francisco and the multi-day event, "Evergreen San Francisco".

In a sign of how far cannabis has come, the event is sponsored by the city's tourism board. A new, multi-day marijuana festival is coming to San Francisco this month. In a sign of just how far the mainstreaming of cannabis has come in the country (or, at least, in California), the 9-day festival focuses on bringing tourists to the city to experience its cannabis culture.

“If I was a sportscaster, this would be the week before the Super Bowl,” says Leafly Senior Editor David Downs about 420. This year is particularly special for 420, which is coming up fast. It’s the first real celebration of the day since the pandemic began, and cannabis events will take place in-person throughout California and beyond.

Travelzoo senior editor Gabe Saglie joined us from San Francisco to share the best current and upcoming outdoor activities around the city. This segment aired on KTLA’s Off the Clock on April 12, 2022.

Evergreen San Francisco is a multi-day celebration tied to 420, the global holiday for cannabis culture that was born in the Bay Area in the 1970s. From April 16 to 24, Evergreen San Francisco will celebrate the city’s diverse cannabis lounges and dispensaries and showcase iconic attractions, food spots, nature hikes, immersive art, and experiences throughout the city.

A variety of San Francisco trade organizations are hoping one kind of green will lead to another with the launch of a new multiday cannabis festival next month in time for the "420" holiday.

In case you didn't think marijuana has gone mainstream enough, San Francisco Travel Association announced this week that a multi-day cannabis culture celebration is coming to the city, just in time for the unofficial 4/20 holiday.

The 4/20 bacchanalia has officially transformed from outlaw menace to a squeaky-clean tourist attraction, as SF Travel and the Chamber of Commerce have organized a high-end, “multi-day celebration tied to 420.”

Celebrating San Francisco’s association with the cannabis industry is this year’s 420 event, Evergreen San Francisco, hopefully prompting an uprise in tourism around the city as well.

Evergreen San Francisco, happening from Apr. 16 to Apr. 24, celebrates the City’s trend-setting cannabis scene and highlights complementary wellness and sensory experiences throughout the city. Visitors can explore San Francisco's cannabis shops and lounges and learn about cannabis history in San Francisco. Each of the participating retailers is located in a vibrant corridor of one of our many unique neighborhoods.

In brighter Bay Area news, San Francisco is throwing an official 4/20 celebration to “elevate and highlight the history, equity, and value of the cannabis industry and cannabis tourism in San Francisco.” Evergreen San Francisco—produced by San Francisco Travel—will showcase the city's cannabis lounges, dispensaries, attractions, munchie destinations, nature hikes, and immersive art, including an all-day concert on 4/20 at Golden Gate Park’s Hippie Hill.

A cohort of local trade organizations including SF Travel have banded together to launch “Evergreen San Francisco,” a nine-day cannabis festival aimed at bringing more tourism dollars to the city, per SF Business Times. Of course, it’ll span 420 (that’s April 20) and will include a scavenger hunt, tours, and more.

San Francisco (March 23, 2022) — The newest festival to join San Francisco's impressive roster of 2022 events is Evergreen San Francisco, a citywide multi-day celebration tied to 420, the global holiday for cannabis culture that was born in the Bay Area in the 1970s.

A citywide multi-day 420 celebration has been announced for the Bay Area: Evergreen San Francisco. Taking place April 16 to April 24, the event will host a slew of cannabis-themed activities and experiences.

As a weed journalist who’s curated 4/20 events for Leafly through some dark years now—holy crap, I am so happy to report that 2022 is ON. And I mean ON like never before. The city by the bay, the birthplace of America’s cannabis legalization movement, finally decided to sanction an entire week of activities for one of its most prominent legacies.

420 has become a notorious holiday that is celebrated by cannabis lovers nationwide annually on–you guessed it–4/20. With April 20th being right around the corner, we highly recommend you have a game plan for how you’ll be spending your 420 in San Francisco–whether you seek to participate in the festivities or not. Due to the popularity of the holiday, the city will be flooded with tourists and SF natives alike, so determining where you plan to be and how you plan to get around the busy city streets far in advance will spare you a headache.