SEO Cheat Sheet for Events

Search engines like Google process billions of web searches a day. Some of those queries are people looking for events they’d like to attend. How can you be sure your event is showing up in relevant search results?

The SEO Cheat Sheet for Events is your guide to optimizing your event website so that it ranks on popular search engines.

In it, you’ll learn how to:

• Build a reputation for your domain name
• Get search engines to trust your site
• Use links from other websites to your advantage

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You may have heard the term SEO (or Search Engine Optimization) before. But what, exactly, is it? And why does it matter? After all, you’re posting about your event on social networks and sending invites to your email lists. Shouldn’t that be enough?

Perhaps, but if you have an event website and you’re not ranking on popular search engines like Google or Bing, you’re missing out on a large slice of the pie.

According to resident Eventbrite SEO expert, Brendan Baker, “SEO can be a powerful tool, but you have to prove to search engines that you’re worth ranking. Organizers should be aware that it takes work!” With that said, here are a few actions that can make a difference in your website’s search ranking. We’ll start with some basics

Give your event name a boost

Keywords are the heart of SEO, and your event name is the most valuable keyword of them all. So if you’re hosting multiple or recurring events, you’ll want to make sure your event name matches your domain and is reflected in the header. Do this and you’re almost guaranteed to rank when attendees enter it in the search box.

Make sure the date and location are front and center

When and where your event will be is important information for would-be attendees and search engines. Search engines know that events are timely and, in the pursuit of offering relevant search results, will use the date and location of an event to determine its ranking.

Build A Reputation

Getting your domain name right and using your event name in the header should ensure you rank for your event name. But what if you want to be the first result in a generic search query like “music festivals summer 2016?” To do this, you’ll need to establish authority with search engines and prove you’re the summer music festival people are searching for. Here are a few things you can do to improve your chances.

Create and publish rich, valuable content

An event website needs to contain the basic info: When is it? Where is it? Who’s going to be there? But while search engines need this content to know everything about your event but you’ll want to include things like videos, infographics, and other formats that are easily sharable.