7 Event Ticket-Pricing Strategies to Maximize Attendance
Setting the right price for your event tickets can make or break attendance, revenue goals, and attendee satisfaction.
It doesn’t matter whether you’re organizing a music festival, a conference, or a local comedy show—navigating the complexities of ticket pricing requires thoughtful strategy and understanding of your audience.
And in a landscape where pricing can influence perception as much as profit, employing the right strategies is crucial for success.
But don’t get overwhelmed. Our downloadable guide offers seven event ticket-pricing strategies to maximize attendance, with expert advice and case studies.
1. Know your costs, and understand what to charge
First things first, you need a comprehensive breakdown of what you’re spending in order to make sure you’re at least breaking even.
2. Drive steady revenue—and stay relevant
Hosting regular events not only allows you to keep the money coming in, but helps you stay front of mind and build loyalty among your event-goers.
3. Don’t be afraid to charge more
Not only do higher ticket prices reduce the pressure to sell a high volume of tickets, but it lets attendees know the true value of your event.
4. Appeal to everyone with a tiered ticket structure
Experiment with add-ons, VIP experiences, and early-bird tickets to appeal to a broad range of event-goers.
5. Build attendee FOMO
Create buzz around your event to make it unmissable. Download the guide for our tried-and-tested tips to build FOMO.
6. Get nerdy with analytics
In order to know what to charge, you need to understand what’s working for you and who your attendees are—and that’s where Eventbrite’s analytics dashboard comes in.
7. Don’t undersell online
Online and hybrid events are here to stay, and can be a valuable extra revenue driver. Make sure you value these tickets properly with our top tips.
Download our ticket-pricing strategies guide now