Social media drives nearly a quarter of all views to event pages, and 90% of users will purchase from a brand they follow on social media.
As an event organiser, you’ve got to live and breathe social media if you want to get the word out about your events and stand out among the online community.
At Eventbrite, we promote five million events yearly from organisers worldwide who use our tools. Advanced features like A/B testing, retargeting, AI-generated content, and app integrations make marketing your event on social media a breeze.
Read on to find out how to create social media posts to increase brand awareness and ticket sales. We’ve also included a selection of event social media posts from some top Eventbrite organisers to provide you with some inspiration to promote your next big event.
TABLE OF CONTENTS
1. Pre-event social media post examples
2. Social media posts to increase ticket sales and registrations
3. Social media posts that turn “Interested” guests into “Going”
4. Social media post examples that create urgency
5. Post-event social media post examples to drive interest in future events
How to create event content for social media
To help you get started with your social media strategy, let’s jump straight into actionable pro tips on what you need to do to create social media content that resonates with your event guests.
Choose the right platforms for your social media content
The most important part about creating social media content is ensuring that your words and visuals are showing up to the right people in the right places.
That means conducting some basic market research to understand who your target audience is and the platforms you’re most likely to reach them on. For example, if you’re creating a nightclub event for younger audiences, you’ll want your social promotions to appear on TikTok rather than LinkedIn.
Once you’ve honed in on the right platforms, make sure you can measure the impact of your content so that you can adjust your posts if they’re not performing. With Eventbrite’s Marketing Tools, you can see all of your engagement stats and get automated recommendations to optimise your social media strategy.
Improve your social media strategy with Eventbrite
Keep it short and sweet
We’ll keep this short, and so should you. Make sureyour content is eye-catching and your copy succinct.
According to researchers at Facebook, the average social media user’s attention span is only 1.7 seconds, so you don’t have long to get your message across. That means an eye-catching visual with no more than a couple of lines of text and a strong and direct CTA — nothing else.
Marry your copy to your visuals
Social media is a visual medium — and this is especially true of image-based platforms like Instagram.
Use beautiful images and punchy videos that will grab people’s attention. You could create behind-the-scenes videos of your event team setting up the venue or hire a professional photographer for your event entertainers.
But you don’t want to post videos and images without context. You need to use the right words to promote an event.
Make sure the visuals and copy complement each other and tell a story together to make your event stand out and generate leads.
Part of telling that story is to make sure your content emulates your brand. Your words need to have the personality, flair, and tone of voice that people would expect to see on your social channels. Consistency is really important in showing your brand and events are authentic.
Create CTAs and content that encourage sharing
Involving your followers in promotions is a great idea — especially if your event is centred around an established community.
Use CTAs that encourage users to do something in anticipation of your event, such as replying to one of your posts with user-generated content. Elicit comments from viewers about their favourite part of your event or what they’re most looking forward to. This engages your audience and provides free third-party promotion.
Recently, a strategy that has been popular on social media is getting commenters to respond to a CTA with pictures, GIFs, or memes, for example: “Show us you’re a fan of X without telling us you’re a fan of X.”
Make sure your content starts a conversation
People love to have their voices heard — and so your posts shouldn’t be a one-way broadcast. Craft your text to encourage the start of a conversation between your social media followers.
Ask users questions and opinions on fun topics related to your event, and encourage them to use a custom event hashtag on each thread. Then make sure you’ve got someone on your team monitoring responses to ensure community guidelines are followed and only respectful responses stay up.
This type of content helps build a sense of community around your upcoming event, and it also forges a personal relationship between your brand and its potential customers.
It’s also an opportunity to receive feedback from your customers. For example, you could host a live Q&A, answering questions from followers about your upcoming events.
5 event social media post examples to inspire you
Sometimes, a deep dive into social media examples can help you to get the creative juices flowing. So, to inspire your social content, here are 5 event social media post examples that we absolutely love from real Eventbrite organisers.
1. Pre-event social media post examples
Your upcoming event’s social media journey should always start with a teaser or an event announcement.
For example, let’s take a look at event organiser Willy’s Musical Theatre Raves and the pre-event posts they use to build excitement for their events.
This Instagram event post ticks all the boxes. They’ve used engaging visuals and concise copy that includes all the essential event details and gives attendees insight into what to expect.
This is a great way to tease your social media followers and dish out a few key event details before it’s time to start collecting event registrations.
With a strong graphic and concise copy that encourages people to follow developments closely, this is a great soft announcement that’s sure to generate early interest.
💡Pro Tip: Lots of attendees find events by following the brand on social media, websites, and blogs. Make sure that you have these platforms set up in preparation for announcing your event.
2. Social media posts to increase ticket sales and registrations
Once your event page is all set up and you’re ready to start selling event tickets, you should focus on creating organic social media content that incites direct and immediate action from users.
For example, check out this post promoting Summertime Live’s Classic Ibiza 2024 events. They use this post they used to drive sales for their upcoming shows.
This Facebook event post example demands attention from the start. They use a bold design to attract attention and build a sense of urgency by highlighting sold-out shows.
💡Pro Tip: Make it easy for fans to buy. In the example above, the organisers link to their event ticketing page.
But if you create your event on Eventbrite and publish it on Facebook, fans can automatically buy tickets right from their mobile Facebook app. This way, they don’t even have to leave the app to buy once they click on your ad or post.
3. Social media posts that turn “Interested” guests into “Going”
Social media networks provide opportunities to give interested people the push they need to buy a ticket — and one of the easiest ways to excite people and convert them into attendees is to share your event lineup.
No Limits Events is a great example of this. In their reel, they use an exciting graphic to capture the audience’s vibe — all while using copy that spells out all the essential information about their upcoming event. After all, we know social media users don’t have the longest attention spans. Make sure your post copy leads with the key info you want users to retain.
The result: Content that perfectly aligns with the mood of the event and induces FOMO (Fear Of Missing Out).
💡Pro Tip: Use video to show people what to expect at your event — especially for first-time events or events without well-known talent.
For help getting started, use one of these free event video examples.
4. Social media post examples that create urgency
If it’s getting close to crunch time and you want to create a sense of urgency to drive ticket sales, consider introducing social content to create urgency to encourage people to purchase tickets. You can also offer special offers to entice potential attendees further.
For example, check out event organiser Xplosive Events and their Instagram post in the run-up to their Market Harborough Summerfest event.
This post hits the nail on the head by offering a strong CTA with a direct link to the sales page. It provides all the important event details so readers won’t hesitate to confirm their booking.
💡Pro Tip: Always A/B test your content. Every audience is different. Comparing the performance of various content helps you hone and tweak your ad messaging over time.
You can set up these tests manually or use a platform like Eventbrite’s marketing tools to automatically test your social content and lean into your most successful campaigns.
5. Post event social media post examples to drive interest in future events
Post fun content from your event to show all the no-shows what they missed — which might convince them to pay more attention next time.
This post from organiser The Country Music Experience wrapping up one event by promoting their next event is a great way to sow the seed and get those who missed the first one ready to buy tickets for the next event.
This TikTok gives followers a glimpse of the party they missed to encourage them to secure their spot at the next event.
Another great idea is to promote upcoming dates and tag the venues to boost your reach for future events.
💡Pro Tip: Don’t just post random content after your event has finished. Make it part of a wider social event strategy by budgeting it into a branded social media campaign.
By using a platform like Eventbrite Marketing Tools, you can plan your posts and use them to retarget leads. This is a super cost-effective way to optimise your content and make sure your posts are reaching the right audience.
Are you ready to get social?
As an event organiser, you’ve got to be on social media. It’s the fastest and most cost-effective way to reach your target audience and pack the house — but you’ve got to make sure you’re creating the right content for the right audience.
With inspiration from these event social media post examples and leveraging Eventbrite’s Marketing Tools, you can generate a lot of interest. You can carry out A/B tests, pre-schedule your campaign, create targeted ads, and kickstart your copywriting with our AI generator.
