The Surprising History of the Air Jordan
To mark the release of Air, we count down 10 things you need to know about the iconic shoe
The new movie Air tells the story of how Nike courted basketball player Michael Jordan, stealing him away from rivals Converse and Adidas. In a deal that gave the player his own shoe line – the Air Jordan – as well as points on every pair sold, it revolutionised sports marketing and turned around Nike’s fortunes. Air is directed by Ben Affleck, who also plays Nike co-founder and CEO Phil Knight. Affleck’s long-time collaborator Matt Damon plays Sonny Vaccaro, the middle-aged Nike exec who stakes his reputation on the then-unheard-of Chicago Bulls player. Ahead of its release, here’s ten takeaways from the story of the Air Jordan.
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