Who we are | About us | du™

Our story

Since our inception in 2006, we’ve worked tirelessly to enhance and expand our services in an industry that’s at the heart of economic and social transformation. From the very beginning, our mission has been to add life to life, offering mobile, fixed services, broadband connectivity, and IPTV solutions to homes and businesses across the UAE.

Now, as we lead the way into a digitally enabled tomorrow, we offer an expansive range of innovative mobile, broadband, ICT, network infrastructure, and fintech services. Our digital-first approach, powered by ultra-reliable fibre and 5G technology and supported by a robust partner ecosystem, delivers exceptional customer experiences.

Our commitment to our customers remains strong, with a focus on meeting their evolving needs. By doing so, we actively contribute to the UAE’s digital transformation and the advancement of businesses and society, shaping a more interconnected and digitally advanced world.

Our vision

To enhance your life, anytime, anywhere.

Our mission

We want to delight our customers, be the employer of choice for the best talent, create optimal value for our shareholders through business excellence and innovation, and proudly contribute to the transformation of our community.

We work to deliver our vision by using our talent, skills and energies to connect, inspire and reward all we touch, every day.