Comprehensive E-commerce Website & Digital Marketing

An e commerce website for High End Jewelry. Multi-page design to reflect high brand standards Products and services set up & written. subtle and bold visual theme. 1. A sleek and modern layout with pages like Home, Products, About Us, Blog, Contact, user creations and password support and more, reflecting our brand’s premium standards. Product Upload & Management, you will upload all the products provided by us, complete with high-resolution images, detailed descriptions, and proper categorization to ensure easy navigation. 1.1 Responsive Design: Make sure our website looks great on all devices by using responsive design techniques. This ensures a seamless user experience whether visitors are on desktops, tablets, or smartphones. 2. Advanced website customization to add content & change design: 2.1 SEO Optimization: Ensure our website is optimized for search engines to increase visibility. This includes using the right keywords, meta tags, and alt text for images. Read SCO section. 3. Secure hosting & maintenance. 4. Live chat & messenger widgets. 5. SSL certificate 6. Add custom HTML code to our website & easily integrate with third-party tools and widgets 7. Use plugins to add functionality such as image galleries, product sliders, and contact forms. Widgets can help display recent posts, social media feeds, and more. 8. Fast, secure hosting on Amazon Web Services and Walmart. Automatically sync and promote your products on Google Shopping, Facebook Marketplace and Instagram Shop 9. Required phone apps. The mobile app should be feature-rich and highly interactive. increase sales and build brand awareness. Include the following features: push notifications and in-app purchases. 10. Blog, galleries, events, team & other sections written 11. Custom business logo 12. Manage and make social media posts. 2x 2000-word blog articles written monthly. Weekly promotions creation, Biweekly video post. 13. Google Business Profile and other social media profiles launched, verified & optimized 13.1 Google Reviews displayed on the website On-demand reviews collection Monthly Google Business Profile post. 13.2 Displaying Google Reviews on jewelry website, as way to build trust and credibility with potential customers. Here are some steps to be fulfilled: • Collect Reviews: Encourage customers to leave reviews on Google. This can be done by sending follow-up emails after a purchase, asking for feedback, and providing links to your Google My Business page. • Set Up Google My Business: create and manage Google My Business account for our jewelry store. This will allow customers to leave reviews directly on Google. • Embed Reviews on Your Website: Use any free tool to easily embed Google Reviews on our website. These tools often provide widgets or snippets of code that you can add to our site. • Highlight Positive Reviews: Make sure to showcase the best reviews prominently on our homepage or product pages. This can help build trust and encourage new customers to make a purchase. • Regularly Update: Keep our reviews section updated by regularly checking for new reviews and adding them to our website. 14. SCO 14.1 Social Channel Optimization (SCO) is required for our jewelry brand. SEO Optimization: Ensure our website is optimized for search engines to increase visibility. This includes using the right keywords, meta tags, and alt text for images. • Enhanced Visibility: By optimizing social media profiles and content, to increase brand's visibility and reach a larger audience. • Targeted Advertising: create targeted ad campaigns that reach specific demographics, ensuring jewelry is seen by potential customers who are most likely to be interested. • Engagement Boost: Optimizing content for engagement to lead to higher interaction rates, such as likes, shares, and comments, which can help build a loyal community around for the brand. • Brand Consistency: Ensuring a consistent brand message and aesthetic across all social media platforms to strengthen brand identity and make it more recognizable. • Customer Insights: Analyzing social media data by providing valuable insights into customer preferences and behaviors, helping us to tailor our marketing strategies more effectively. • Influencer Collaborations: identify and collaborate with influencers who align with our brand, expanding our reach and credibility. 14.2 On-Page SEO: On-page SEO focuses on optimizing individual web pages to rank higher and earn more relevant traffic. Key elements shall include: • Keyword Research: Identify relevant keywords and incorporate them naturally into our content. • Title Tags and Meta Descriptions: Create compelling title tags and meta descriptions that include target keywords and encourage click-throughs. • High-Quality Content: Produce valuable, original content that addresses the needs and interests of our audience. • Header Tags (H1, H2, H3): Use header tags to structure our content and highlight important sections. • Image Optimization: Use high-quality images with descriptive file names, alt text, and appropriate file sizes. • Internal Linking: Link to other relevant pages on our website to help visitors navigate and search engines understand our site's structure. • Mobile-Friendliness: Ensure our content is responsive and works well on all devices. • Page Speed: Optimize our website's loading time by compressing images, using caching, and minimizing code. 14.3 Off-Page SEO: Off-page SEO involves activities outside our website to positively impact our rankings. Key strategies include: • Backlinks: Earn high-quality backlinks from authoritative websites. This can be achieved through guest blogging, influencer outreach, and partnerships. • Social Media Marketing: create and promote our content and engage with our audience on social media platforms. • Online Directories and Listings: ensure our business is listed accurately on online directories such as Google My Business, Yelp, and industry-specific directories. • Influencer Collaborations: Partner with influencers who can help promote our jewelry brand to their followers. • Content Marketing: Create and share valuable content across various platforms to attract and engage our target audience. • Brand Mentions: Monitor and encourage mentions of our brand across the web, even if they don't include a link. 14.4 Balancing both on-page and off-page SEO efforts. 14.5 These qualities will be covered in backlinks – • All Backlinks will be created on 50+ DA sites. • 50% Do-Follow Links • Less than 10% Spam Score • All Backlinks will be from Different IPs or Domains • 100% Manually Creation Backlinks • Below is our detailed SEO plan for the to be updated monthly: • On Page Techniques: • Website Analysis • Keywords Research • Title Tag Creation • Meta Tag Creation • Google Sitemap Setup • Robots Txt Setup • Image Tag Fix • Google Search Console • Analytics Set Up • Header Tag Fix (H1, H2, H3 Tag) 14.6 OFF- Page Techniques: • Web 2.0 • Guest Posting • SMO Posting • PPT Sharing • Press Release • Profile Creation • Social Bookmarking • Classified Ads • Image Sharing/ Image Posting • PDF Sharing • Forum Posting • Video Creation • Quora Answering 15. SEO audit report - monthly 16. Lead capture 16.1 Lead capture forms / mailing list subscription Custom order forms Social media feeds (e.g. Instagram) Multimedia enhancements including streaming 16.2 Lead capture is all about attracting and collecting information from potential customers, often converting them into paying clients later. • Exclusive Offers: Offer special discounts or limited-time promotions in exchange for email sign-ups. • Interactive Quizzes: Create a fun quiz that helps visitors discover their jewelry style, and collect their email to send personalized results. • Free Consultations: Provide a free consultation or design session for custom pieces. Require visitors to sign up with their contact information. • Gated Content: Offer valuable content such as style guides, care tips, or jewelry trends reports that visitors can access by providing their email address. • Pop-up Forms: Use well-timed pop-ups that offer a discount on their first purchase in exchange for signing up. • Referral Programs: Encourage existing customers to refer friends in exchange for rewards. Collect new leads from these referrals. • Social Proof: Share testimonials, reviews, and user-generated content to build trust. Add CTAs for visitors to subscribe for updates or exclusive previews. 17. Additional design layouts to showcase the tailored content. 18. The website will be in a single language only. Ref: [login to view URL] 19. The e-commerce website will be built on Shopify or custom coding. 20. The project will include full support and ongoing maintenance after the website, APP’s launch and complete SCO for at least for 12 months / 1 year from launch. 21. The website should be integrated with all payment gates including PayPal and Stripe for payment processing. 22. The project should be completed within 1-3 months. 23. The client will provide only the product, product details, price, category only. 24. Budget for website, apps and 1 month SCO $150, Monthly maintenance and SCO $25.