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Become an ABX Digital Advertising Specialist
It’s time to get recognized.
Take your digital advertising knowledge to a whole new level. Become a Demandbase Certified Digital Advertising Specialist. Through our comprehensive learning path in Demandbase Academy, you can earn industry-recognized validation of your proficiency in ABX technology and account-based advertising strategies.
It’s easy. No late-night cramming.
Complete the Demandbase Academy Digital Advertising Learning Path and take the final exam. When you pass with an 80% or higher, you earn a digital badge credential that you can share with your professional network and across social channels.
Here’s what you will learn:
Preparing Digital Advertising Campaigns
- Setting campaign goals
- Establishing realistic campaign budgets
- Using the Demandbase Media Planning Template
- Preparing ad creatives and landing pages
Building Campaigns with Demandbase Advertising Cloud
- Navigating Demandbase Advertising Cloud
- Building advertising campaigns
- Managing campaigns and ad creatives
- Uploading and managing ad creatives using the Creative Library and Ad Groups
Measuring Campaign Success
- Identify short and long-term KPIs used to measure campaign performance.
- Recognize key metrics on the Advertising Cloud Campaigns dashboard.
- Discuss how to use the Basic and Advanced filters on the Advertising Cloud Campaigns dashboard.
Advertising Creative Best Practices
- Align ads with segmentation strategy
- Plan for full-journey campaigns
- Design effective ads and landing pages
- Create a contextual experience through personalization
- Plan campaign cadences
The courses and the exam can be completed in less than two hours. The recognition lasts forever.
Not a customer? Register here.