Our mission

The smart advantage of Defaqto

We all have financial decisions to make. While it’s never been easy, today’s economic climate means it’s more important than ever to give people extra help and assurance so they can hit the ground running. 

As the UK’s most trusted source of financial product and market intelligence, we give people everything they need to make smarter financial decisions. We amass financial data. Analyse it objectively. Remove bias. Then we transform it into expert product ratings, reports, software, and state-of-the-art interfaces.

Using our expertise, we enable finance professionals and consumers to have greater confidence and certainty in their decision making, helping everyone to get ahead.

Consumers: can choose the right financial products based on their needs; with confidence that those choices are based on trusted, unbiased ratings, not opinions.

Financial providers and advisers: can create a smart advantage and improve the experience they provide to their customers through actionable, independent financial product and market intelligence, and clever fintech.

Our people: can know they make a genuine difference to others by helping them make smarter financial decisions for a brighter financial future.