SOLUTION
Unlock the Power of Complete Food & Beverage™
For the first time, sales and consumption are accessible and delivered in a single source. Circana can provide a view of everything purchased and consumed in home and away from home. Our unique collection of data assets allows our clients to understand all angles of their consumers, from purchase behavior all the way through to consumption, in order to innovate and adjust business strategies for maximum impact.
Your Pathway to Success
Purchase
Track what products were sold, where, and when with industry-leading POS data and Receipt Panel
Consumption
Understand how and when products are consumed after purchase
Innovation
Recognize industry innovation by combining insights from retail and foodservice channels
Understand everything you need to know using three key data asset areas
Retail & CPG
Item-level purchase data and deep consumer understanding including rich attribution and volumetric measures
Foodservice
Consumer data with attribution volumetric measures as well as B2B point-of-sale data
Consumption
In-home food and beverage consumption
