SOLUTION
Data Quality and Data Diversity Matter Most
Single-source panels tell only one piece of a consumer’s story. To track and grow buyer performance, you need different types of consumer data – all of it, in every way a consumer purchases.
Complete Consumer™ captures data points from Receipt Panel, Scan Panel, and Survey that connect who your buyers are, what they purchase, where they purchase, and their buying motivations and intent. Whether consumers are ringing up receipts, making purchases scanned at the item level, using a loyalty card, or completing a survey at the point of purchase, Complete Consumer gives teams the most complete view of consumer behavior by integrating data from the largest panels in market research.
Your Pathway to Omnichannel Success
For the Right Answers
With more data breadth and depth than any single-source provider can offer, Complete Consumer spans receipts, UPC scan, loyalty panel, and surveys
Across Millions of Items
Circana applies rigorous classification via our proprietary dictionary with over 390M UPCs and an average of 310K new items added per week, tailored to meet your needs with the right level of detail.
Based on POS Truth
Circana calibrates our panel to point-of-sale (POS) data with over 1,100 retail partners in the U.S. to reflect market reality and maintain accuracy in reporting.
Put Complete Consumer Into Practice
Integrating panel data into a data practice can feel like a heavy lift, but when partnering with Circana, we’re there to help you every step of the way.
Methodology
Trusting Complete Consumer panel data is easy. Circana has been building and integrating the largest consumer panels in the U.S. for over 40 years. We set the market research standard for unbiased panel data collection processes by applying rigid methodology rules around panelist incentivization. This ensures a higher degree of accuracy than any other panel data provider can offer.
Consultancy
Maximizing Complete Consumer impact is painless. When brands invest in Complete Consumer, they partner with panel subject matter experts to help them with everything from developing survey questions to integrating receipt data insights alongside POS learnings.
Accessibility
Accessing Complete Consumer panel data is simple. Circana’s data visualization platform, Unify+™, houses every data source Circana offers, including panel. By synthesizing different panel languages into single custom reporting views, teams can effortlessly turn analytical reporting into actionable insights with speed and efficiency.
The Latest Insights
