Digital channels are quickly transforming the way people shop for cars and automotive aftermarket products. This creates new opportunities for brands and retailers to engage with consumers in both online and brick-and-mortar channels.
To win in this competitive and rapidly changing market, brands and retailers need the broadest and deepest global view of the U.S. automotive aftermarket industry, based on our best-in-class point-of-sale (POS) and consumer data.
We also offer analytic solutions such as new product forecasting, segmentation, price and promotion evaluation, market forecasting, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape.
Deep Industry Expertise
Nathan Shipley
Executive Director, Industry Analyst Automotive
“The automotive industry will see more innovation in the next 10 years than it has in the last 50. Change in our industry is coming, and it’s happening quickly. How will these changes impact brands and retailers and how the aftermarket does business? It’s easy (and important) to focus on the short term—profit, margin, assortment, and foot traffic—but is your business keeping an eye on the mobility model of the future? Vehicles, transportation options, technology, and the changing ownership model will reshape our entire industry down the road.” – Nathan Shipley
